There’s only one word in our great Australian lingo that means chicken and it’s “CHOOKS.” Our company name, CHOOKS fresh and tasty therefore immediately tells our customers what to expect – plump, juicy, tender chicken that’s uniquely Australian.

CHOOKS fresh & tasty is one of the most successful niche-market chicken franchises in Australia today and we have the credentials to prove it. Our business awards, our successful franchisees and a product range that has a firm following didn’t happen by accident. We are meticulous in whom we want as a CHOOKS franchisee and believe in the adage that “failing to plan, is planning to fail”.

CHOOKS fresh & tasty roots lie in Western Australia where it currently has 39 stores. CHOOKS is now however a national franchised company that is continually expanding; it already has 5 franchises in Queensland.

CHOOKS fresh & tasty stores are owned and operated by people who enjoy being part of their local community. We are now looking for someone to make the feathers fly for us in all states of Australia.

Putting the fun back in to chicken!

What is uniquely different about CHOOKS is our corporate culture. At CHOOKS we decided that in order to propel CHOOKS to the forefront of our industry, we needed to eschew the traditional and often stuffy formalities of most corporate environments and focus on our people and what encourages and motivates them.

So in 2007 we overhauled our company’s internal culture and values, changed the name of our head office to “The Encouragement Centre” and our managing director’s title to the instantly disarming ‘Chief Chook.’ It’s the way we do business at CHOOKS fresh & tasty – with fun, flair and pizzazz!

The CHOOKS franchise opportunity

We are unashamedly a ‘low cost’ operator that carefully examines the most efficient and cost effective way of doing everything. CHOOKS aim is to provide quality bbq and fried chicken products at affordable prices.

Consequently you are more likely to find us paying reasonable rents in local shopping centres than in high rent stand-alone stores on main roads. The reason is simple. The average break-even cost of operating CHOOKS stores is deliberately kept low in order to offer the best quality products at more competitive prices.

This philosophy has saved our franchisees a small fortune in the past and it is an integral part of our culture. We are a country company that has come to the city (rather than the other way around) and we prefer to find practical solutions to any situation.

CHOOKS franchise systems have been tried, tested and proven to be successful or we wouldn’t be where we are today. But there are a few more points we’d like you to ponder:

• We provide a fair and workable system for all involved – the CHOOKS Encouragement Centre, franchisees and team members
• Our Chief Chook, Steve Hansen, has been immersed in the Australian franchising industry for over 25 years holding several executive franchise council positions
• Our franchisees own their business and have the full support of the CHOOKS Encouragement Centre
• Our franchisees benefit from access to a library of proven management and business skills
• Our franchisees benefit from group purchasing power for products and marketing
• Our franchisees have access to group marketing initiatives and local area marketing expertise
• All new stores are professionally set up and fitted-out
• All new franchisees are thoroughly trained before their store opens
• We are a well-known barbecued and fried chicken chain and our brand – CHOOKS fresh & tasty – has valuable brand equity in the fast food market. We also have a highly regarded corporate image
• We have an open door policy and are available 24/7 for our franchisees; we are totally transparent – what you see is what you get; true blue
• We are CHOOKS fresh & tasty. It doesn’t get any more Australian than that
• We are members of the Franchise Council of Australia which means we are a qualified franchise system
• We strive to maintain an excellent working relationship between the CHOOKS Encouragement Centre and our franchisees through ongoing communications such as our quarterly internal newsletter, quarterly franchise conferences and our intranet communications system.
• Our franchisees participate in our quarterly franchise conference which keeps them up-to-date with what is happening on the corporate business front for CHOOKS and gives them access to experienced franchisees and service providers.

All franchisees have daily informal contact with the CHOOKS Encouragement Centre which provides them with continual support and advice

Back to top

Training and Support

How CHOOKS train you

They say the best way to learn any job is to do it and this is exactly what happens when our new franchisees receive their pre-store opening training. The CHOOKS fresh & tasty Encouragement Centre trains all CHOOKS franchise owners through a structured program that gives them the direct insight into our decades of experience in the fast food industry.

We teach our new franchisees the principles of business management including administration, point-of-sale, computer systems and marketing and financial modelling. We then show them our different food preparation methods so they can experience all of the wonderful ways consumers can enjoy our "fresh & tasty" products.

Our experience with existing franchisees proves that, through our two month on-the-job training program, we can take franchisees from diverse backgrounds and business experience and provide them with the necessary skills to run a CHOOKS fresh & tasty franchise.

Supporting you all of the way

Scratch the surface and you’ll find how easy it is to become a CHOOKS fresh & tasty franchisee and have the feathers flying at your new store. That’s because we provide you with almost everything you’ll need.! Here’s what you’ll receive help with:

• Site selection
• Staff selection
• Store design
• Store construction
• Supply of equipment
• A full range of manuals
• Initial training (average 8 weeks)
• Store opening promotion(s)

Our store design and fit-out, in our vibrant orange and green colours, and distinctive CHOOKS logo, is more than comparable to any multi-national fast food brand and franchise on the market today. Our in-store signage and point-of-sale is simple yet direct, and is as “fair dinkum” as the products your customers will be enjoying from the moment they put your food into their mouths.

After your CHOOKS fresh & tasty store opens the real fun begins and the CHOOKS Encouragement Centre will start working with you on the following items:

• Ongoing promotional and advertising activity
• Regular field support and ongoing contact
• Information exchange
• Quarterly meetings of franchisees to exchange ideas
• Ongoing product development

Back to top

Who's Ideal for Us

Are you a textbook CHOOK?

At CHOOKS we take our franchisee selection process more seriously than most as we want the time and equity we’ve built into our brand, stores, franchisees and food products to grow and multiply positively over the years to come.

Simply having enough money to buy a franchise isn’t enough to get your name on the CHOOK book. We want franchisees that fit our culture, enjoy and understand the challenges of working in the fast food market, and like interacting with people while building a loyal customer base to ensure their future success.

Here’s precisely what we’re looking for:

• Passion
• A desire to succeed
• Friendliness
• Energy
• Enthusiasm
• Willing to learn
• Committed family support
• Good administrative skills
• Likes having fun
• Happy to work hard and thrives on it
• Have the financial capacity to fund the business
• A sound business sense
• Customer orientated
• Can lead and motivate staff
• Clear goals and vision
• Able to work within guidelines
• Desire to be actively involved in the local community

Back to top

Territories/Locations

Establish your own chicken coop

At CHOOKS fresh & tasty we know, like any leading retail food franchise business, that location plays a critical role in your success so, to help you get the best possible start, we've done our homework for you. We can provide you with a demographic study of the area you’d like to establish a CHOOKS fresh & tasty store in and then discuss with you how that compares with our ideal criteria.

CHOOKS franchise is currently looking for franchisees throughout Australia. To find out what locations are available, please fill in the form below.

Back to top

Related Articles

Winning chook proves value of women in franchising - Franchisee Case Study

Chief Chook clucks with pride at FCA award win - Franchisee News Article

Business is clucking in the CHOOKS franchise coup - Franchisee News Article

CHOOKS franchise at top of pecking order with FCA Awards recognition - Franchisee News Article

CHOOKS go back to school for business training workshop - Franchisee News Article

First CHOOKS "coop" to open in Tasmania - Franchisee News Article

Right franchisor key to franchisee survival says industry veteran - Franchisee News Article

CHOOKS franchise to sponsor Porongurup Festival - Franchisee News Article

CHOOKS spreads its wings with new website - Franchisee News Article

Steve Hanson, Chooks franchise, gives advice on finance for franchisees - Franchisee News Article

CHOOKS fresh & tasty Chief Chook chuffed to be in top ten - Franchisee News Article

Perth CHOOKS franchisees 'crow' over top national award win - Franchisee News Article

Back to top