Australian Franchise News – 23-06-17
Crust Gourmet Pizza Bar made culinary history last year as Australia’s first Quick Service Restaurant to introduce alcohol delivery; and it appears the bold new concept has not gone unrecognised, with the brand taking out the “Best Innovation – Food & Beverage” category at this year’s 2017 QSR Media Detpak Awards.
Few culinary amalgamations have ever been more complete and satisfying than a hot pizza paired with a glass of wine or ice cold beer, so it comes as no surprise that Crust received the award, which recognises brands that come up with unique and outstanding product offerings in a diverse market.
Crust General Manager Renee North said pizza is one of the top takeaway food types preferred by Aussies, which is why Crust is focussed on bringing an all-encompassing takeaway experience directly to customers’ doors.
“Our alcohol delivery solution has seen us raise the bar in terms of what consumers can expect from the Crust brand and awards such as this confirm that our approach is resonating with the pizza market,” Renee said.
“At Crust, we have always focussed on creating the ultimate dining experience for our customers, and our continued success is a testament to our premium ingredients, sensational flavour combinations and commitment to innovative concepts such as alcohol delivery.”
To order wine, beer or cider with their pizza, customers must be over 18, with Crust delivery drivers required to apply RSA regulations on delivery. The offer is not available for pick up, but some Crust stores do offer alcohol with dine-in orders depending on their license.
“We look forward to extending the new service across all stores, giving Crust connoisseurs throughout the country an opportunity to pair their favourite pizza with an alcoholic beverage, all in the comfort of their own home,” Renee said.
The prestigious QSR Media Detpak Awards is an initiative to recognize the best of the best Australian quick-service and fast casual restaurants.
Crust Gourmet Pizza is part of Australia’s largest multi-food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.45m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.
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