Cafe2U Drives into Top Ten at the 2017 topfranchise Awards
Australian Franchise News - 19-09-17
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Australia’s leading mobile coffee franchise, Cafe2U, has been recognised in the top ten ranking at the annual 2017 topfranchise Awards, placed ninth as a franchisor of choice in the overall brand category.
Over one-thousand franchisees from participating franchise networks were surveyed as part of the awards, covering off on a range of key areas with feedback used to benchmark performance against other franchise systems.
Retail Food Group General Manager – Mobile, George Angelis, said Cafe2U’s achievement offers validation that the franchise system boasts a successful franchise partner community, translating in positive outcomes for all stakeholders.
“We’ve been working towards bolstering the Cafe2U network not just nationally but as a global brand, boasting an engaged and empowered franchise partner network, who benefit from success and profitability in their business,” he said.
“Ultimately, our franchise partners’ success translates to our success and that mantra is at the forefront of our brand and everything we do.”
With performance ranked across marketing; branding; passion and culture; support and operational systems; lifestyle and opportunities for expansion, the mobile coffee franchise exemplified leading characteristics through its focus on quality, innovation and operational excellence.
“Quality in the cup, innovative beverages and consistency through our dedication to training our franchise partners is ultimately our network’s point of difference,” said George.
“Cafe2U is established to offer café quality beverages through its convenience driven business model, and this has proven to be popular to all customers, allowing our franchise partners to remain positively profitable and maintain a sustainable business investment long-term.”
From humble beginnings over seventeen years ago as a sole trader business on the northern beaches in Sydney, Cafe2U has grown into a global franchise spanning several countries internationally, and since 2000 has pioneered the mobile coffee industry in Australia with over one-hundred and sixty mobile coffee vans on the road.
“Mobile coffee is very successful in Australia and Cafe2U has become a leading franchise in the sector through its focus on quality and convenience, seeing a successful growth spike through its low-cost entry opportunity and desirable work-life balance,” he said.
“As we focus on the strategic expansion of the network, we’re seeing more and more budding baristas who have a love for the coffee industry and want to work for themselves, stepping into the driver’s seat and taking to the road in our vans.”
Cafe2U is part of global food and beverage company, Retail Food Group, which is committed to bolstering growth within its mobile division by growing the existing presence of Cafe2U, and gaining more market share via aggressive expansion plans targeting select territories throughout Australia and globally.