Australian Franchise News – 11-07-14
Crust Gourmet Pizza Bar’s customers are the most satisfied of all Quick Service Restaurants according to the latest Customer Satisfaction from Roy Morgan Research.
The gourmet pizza makers have been announced as the winner of Roy Morgan’s independent Customer Satisfaction Award in the QSR Restaurant category for both April and May 2014.
After launching a new menu in April 2014, Crust Gourmet Pizza Bar Managing Director Michael Rose believes the timing of the awards is no coincidence.
“Crust has always been focussed on using premium ingredients to create unique flavour combinations,” said Mr Rose.
“Our new menu has seen us raise the bar on what consumers can enjoy on a pizza, and these awards prove that our approach is resonating with the pizza consumer market.”
Part of an industry where the lowest price is often a major selling point, Crust operates in a world far removed from many other players in the field.
“At Crust, we have always focussed on satisfying our customers by bringing them premium ingredients, sensational flavour combinations and delicious gourmet sides to create the ultimate dining experience,” said Mr Rose.
“This experience is accentuated by the high standard of customer service from Crust’s passionate Franchisees and in store team members.”
Crust’s new menu is made up of eleven new pizzas and sides ranging from salads and starters to dessert; including Upper Crust Singapore Chilli Crab Pizza, Upper Crust Sangria Duck Ragu Pizza, Herb Bread with Hummus and Kalamata Olives and Elvis Crumble Dessert Pizza.
Roy Morgan Research’s Customer Satisfaction ratings are collected through surveys with over 50,000 Australians asked for their views on business and society each year.
Crust Gourmet Pizza is part of Australia’s largest multi-food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.45m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.
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