Australian Franchise News – 05-02-10
To snag a slice of Australia’s lucrative health-conscious consumer market, Donut King today launched Australia’s only donuts with artificial-free icing and sprinkles.
Targeted at parents keen to eliminate artificial colours and flavours from their children’s lunch boxes, the new children’s range features donuts that boast icing and sprinkles made from all natural ingredients.
It comes after recent scientific research showed artificial colours and flavours may have adverse effects on the activity and attention of children.
Retail Food Group Chief Marketing Officer Tracey Catterall said the icing and sprinkles on kids donuts at Donut King were now made only with ingredients which came from vegetable, mineral or animal sources.
She said the creation of the new donuts took more than 12 months of research and development, because it required Donut King to develop a complete new range of artificial-free colours and flavours from scratch that didn’t compromise the delicious taste that consumers have come to love at Donut King.
“We were particularly thrilled during our sensory tests when donut lovers told us they actually preferred the taste of our artificially-free icings better than the original flavours! So, it’s been a double-win for us,” she said.
“We are proud to be Australia’s only major donut chain to offer donuts that boast artificially-free toppings.
“International studies have shown artificial colours may have adverse effects on the activity and attention of children. That is why we have been working hard to ensure donut lovers and sweet tooths across Australia can have a better alternative for their children.
“Creating the new range has been no easy feat, because no one else in Australia has ever done this before.
“As Australian consumers become healthier, it’s important as a brand that we look to improve the nutritional values of our products and provide consumers with a wider choice. This, we hope, will be the first of many new nutritious initiatives to come…”
The Kids Donuts with Artificial-Free Icing & Sprinkles are available at Donut King stores across Australia in a range of flavours, including all Strawberry, Chocolate and Pineapple Rings, Kids Boys and Girls, Kids Dinosaurs and Kids little Cake Donuts.
As Australia’s largest specialty donut and coffee chain, Donut King operates more than 315 stores across Australia, employing over 4,600 staff and serving 30 million donuts to Australians every year. The Donut King franchise network is owned and managed by ASX Listed Retail Food Group Limited (RFG), a leading Australian retail food brand manager and franchisor. RFG is the intellectual property owner and manager of the Donut King, bb’s cafe, Brumby’s Bakeries and Michel’s Patisseries franchise systems.
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