An Australian Franchisee Case Study
Name: Annie Harvey
Location: Adelaide, South Australia
Franchise: Kip McGrath Education Centres (KMEC)
Why did you go down the franchise route? And why did you choose Kip McGrath Education Centres franchise?
This franchise has an excellent reputation worldwide and a proven educational program which has supported children for the last 36 years.
It has a strong brand across Australia and provides an excellent service model for new franchisees, The Gold Partner Model.
What did you do before taking up a Kip McGrath franchise?
I initially looked at three other franchises, all involving the development of children. After deciding on KMEC, I met with Kip McGrath, took contracts and agreements to my lawyer and accountant for advice, carried out a great deal of internet research on purchasing a franchise and drew up an initial business plan for potential investors.
How did you raise the finance?
Finance for the purchase was from both savings and a local investor.
What training and support did you receive initially and ongoing?
Intensive training was for one week and on-going training has occurred both face to face and by Go-To-Meeting.
What is a typical day for you as a Kip McGrath franchisee?
At the moment I consider my business to be part-time. In an average working week I would work 20 hours ‘in the business’ (lesson planning, teaching and assessments) and 10 hours ‘on the business’ (marketing, admin, finance)
What challenges have you faced?
I feel I have faced many of the challenges any new business would face in its first financial year plus the occasional feeling of isolation in South Australia along with the loneliness of being a sole-trader. I have found the team spirit of being part of a world-wide franchise helps with these feelings.
Has becoming a franchisee changed your life, if so how?
Many teaching friends believe I could have done this kind of business by myself but I disagree. For me this franchise is the perfect solution for someone like me who wants to carry out their passion of teaching and making a difference to children’s lives.
What advice would you give to someone thinking of buying their first franchise?
Carry out the same kind of research as I did and if you truly believe it’s the right decision, go for it!
What are your plans for the future?
To grow the business to a point where I can still achieve the great work/life balance I currently have. And always at the back of my mind the business needs to reach the saleable value I have set in my business plan. I have a minimum timescale for this.
Would you do it again?
Request information on franchise ownership of
Kip McGrath Education Centres franchise