Australian Franchise News – 05-12-12
Award winning Gelatissimo has opened a seventh gelateria in the Philippines, a spectacular new outlet located at SM Megamall, Mandaluyong City.
The Mandaluyong City mall is the top net earner for all SM Malls in the Philippines and is one of the most frequented; as it is home to 12 theatres that regularly host prestigious movie premiers.
The location was chosen because a diverse range of people flock to the mall every day, which means a broad range of shoppers, will be introduced to Gelatissimo’s luscious gelato, and no doubt fall in love with it.
To celebrate the grand opening, Gelatissimo is giving away a free scoop of gelato to people who come into the gelateria and register to join its Club Gelato.
“We are excited to open this gelateria, as it is the first in a SM SuperMall in Manila,” says Leigh Parker, Philippines Master Franchise. “Gelatissimo opened its first gelateria in the Philippines in a SM Mall in Cebu, and we currently have two outlets in that mall.”
“With our success in SM Cebu, we believe the new Gelatissimo in Mandaluyong Mall will open more doors for future gelaterias in SM Malls throughout Manila, as well as in regional areas of the Philippines,” Leigh adds.
Leigh Parker and Maite Moraza decided to bring Gelatissimo to the Philippines after seeing its success in Australia. They opened their first two gelaterias in 2008 and will be opening their eighth and flagship gelateria in Shangri-la Plaza in December 2012.
“We are delighted with Leigh and Maite’s continued success in the Philippines. They always believed that the people of the country would embrace our high quality product, especially as it is made fresh in store daily and this has proven to be the case. ” says Gelatissimo Joint CEO Dominic Lopresti.
“I believe that it is their special passion, commitment and dedication for the Gelatissimo brand and its products that are the underlying reasons for this sustainable growth and look forward their ongoing success.” He said.
Gelatissimo is the winner of the 2012 Franchise Council of Australia’s International Franchising Award and of the 2012 Italian Chamber of Commerce & Industry Business Excellence Award for Retail, Wholesale, Import, Export.
Request information on franchise ownership of Gelatissimo franchise