An Australian Franchisee Case Study
Name: Kathy Blake
Location: Mooloolaba
Franchise: Gelatissimo Mooloolaba
Why did you go down the franchise route? And why did you choose Gelatissimo franchise?
We had sold a business we had owned for 10 years and moved back to Australia after spending a few years living in New Zealand.
Three things came together. (1) We needed to invest in another business, (2) I could continue teaching or consider other career options as we had moved to a new place, (3) A franchise we were attracted to, in its business model and product, was for sale in a suitable location – so the opportunity was timely.
We have previously owned franchise businesses and had happily worked in a supported business with established systems, because of the potential for success.
We were attracted to the simplicity of the Gelatissimo system and that the skills required could be easily learnt.
What did you do before taking up your Gelatissimo franchise?
- A high school teacher since 1988.
- In conjunction with this, my husband and I have established and bought a number of businesses over the years (about 5) which I have worked in and on, while also continuing to teach.
- Being a Mum!
How did you raise the finance?
The sale of a previous business and the help of our bank!
What training and support did you receive initially and ongoing?
Induction was a week at Gelatissimo’s head office in Sydney. This was comprised of discussions with the CEOs, who gave an overview of the Gelatissimo Franchise, and a very helpful operational overview. We also spent time in a gelateria, which was focusing on customer service and making gelato.
What is a typical day for you as a Gelatissimo franchisee?
It is very varied! We check the previous day’s figures and confirm rostering is adequate for the conditions, as the business can be very weather dependent.
We confirm all other day to day operations and carry out the book work associated with business, including the banking.
We work in Gelateria for a period of time, but this varies considerably.
What challenges have you faced?
On a day to day basis, staffing is probably the biggest challenge; specifically ensuring duties are completed to a standard I am happy with. Having said this, working with young staff can also be very enjoyable.
Has becoming a franchisee changed your life, if so how?
It has given me new knowledge in a brand new area, not just customer service/retail but all that goes with that – marketing, business administration and strategic planning.
Owning the gelateria has given us the freedom to ‘set’ our lives as we want and need them to be.
What advice would you give to someone thinking of buying their first franchise?
Do your figures!
- Have patience. It’s not easy to own your own franchise but it doesn’t have to be a noose around your neck either.
- Be prepared to know that there are cycles/patterns of every business – so learn the cycles and patterns.
- Be prepared to make changes if something isn’t working.
- Work on your business but not necessarily in it.
What are your plans for the future?
Whenever I make a plan it changes, and I have come to realise that is what a plan is all about!! So my plan for the future is a little broad; to take or make opportunities for the future, not just “see what happens” But most of all, be prepared to change when necessary.
Would you do it again?
Absolutely. I am always looking for an opportunity.
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