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ABF Franchising Expo 2012 – Brazil booming franchise sector

Australian Franchise News – 02-07-12


Alan Branch of Global Franchise Partners was invited to attend the Brazil Expo 13 – 16 June 2012 as an international speaker on franchising and to represent BBX, Blow Dry Bar, Seduce and Zambrero which are four leading franchise brands from Australia. The Association of Brazil Franchising (ABF) invited Global Franchise Partners (GFP) to attend the Brazil expo which is now recognised as the largest franchising Expo in the world having surpassed the Paris franchising expo this year with superstars like legendary soccer player Pele attending the opening ceremony.

With the support of the Franchise Council of Australia (FCA) the four Australian brands were represented in the international franchise corridor of the ABF Expo next to brands from Russia, Belgium, Spain, France, USA and many others.

In 1992, the ABF Franchising Expo commenced and is now the most important trade fair for Latin American franchises. In 2011, the event welcomed 46,700 thousand visitors and had approximately 420 exhibitors. It was announced by Mr Ricardo Bomeny President of the ABF that in 2012 the exhibition area of the event had increased by 14 % and now covers a total of 31,000 square meters for over 500 exhibitors with the number of visitors and investors expected to exceed 50,000.

Based on the success of the 2011 event it is anticipated that the 2012 ABF Expo will generate approximately $200 million AUD (R$ 400 million) in business.

Further details can be found on the ABF Franchising Expo website at

During the expo the ABF conducted an international franchise session where speakers from around the world provided their views on franchising trends and opportunities. Alan Branch provided a detailed review of the success of the Australian franchise sector including information about the growth of BBX, Blow Dry Bar, Seduce and Zambrero, brands that are now seeking master franchisee investors within Brazil.

Franchising in Australia is very popular with business investors and generates revenues equivalent to 18% of the Australian GDP. Over 25% of franchise systems in Australia have now commenced operations internationally. GFP see that the Brazil market should now be a Global focus of Australian and other overseas franchise systems as the Brazil economy is buoyant and welcomes international investment and franchise brands. Currently franchising represents approximately 4% of the Brazil GDP and therefore significant growth potential exists for successful international franchise brands that are willing to invest and provide support for their brand within Brazil.

GFP is recognised as a leading expert in assisting successful franchise brands to move internationally. GFP is one of the first global franchise advisers to make a commitment to the Brazil market and with this the assistance of its local partner Paulo Mauro of Global Franchise Network and the ABF, Alan Branch of GFP has the in-country support to move successful franchise brands into Latin America.

The Brazil economy is strong and stable. Brazil is now recognised as a major economy with enormous potential outlined by the Brazil franchise sector’s growth in sales from 2009 – 2010 of over 20% and growth estimated at 15% for 2010 – 2011. It is predicted that with double-digit growth will be over 2100 franchise brands in Brazil very soon.

GFP is an Australian Group with worldwide partners having over 100 years of combined experience in the Franchising, Mergers & Acquisitions and International Business sectors.
During the expo Alan Branch was interviewed for the ABF Brazil expo. The link to the interview will be available soon. The interview provided by Alan Branch in 2011 has now been viewed by almost 10,000 people  

GFP and its proven network of experts is known as a global leader in facilitation of master franchisee deals, matchmaking, merger and acquisition opportunities and providing a range of value-add services to the franchise industry.

With the development of the Internet, international travel and global media, the world has become one big marketplace, where brands that wish to expand overseas have access to many global opportunities.

Brands that have expanded out of their home countries understand that in order to increase the chances of their long term success, it takes time, money, focus, relationship-building, business-model tweaking and a good, committed local partner.

GFP provides the expertise and skill to guide successful franchise brands in their journey to international expansion and global success.