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Melbourne, Australia

Aussies prove hunger for Eagle Boys franchise

Australian Franchise News – 25-11-10


Australians are proving their growing appetite for gourmet food, but distaste for overpriced pizza, with Eagle Boys’ new gourmet pizza range now accounting for 5% of all sales after just two weeks.
Launched earlier this month, the gourmet range complements Eagle Boys’ value favourites, traditional and premium pizzas offered.
Drawing on rich flavours from Portugal, Italy and Morocco, the gourmet range includes Peri Peri Chicken, Spiced Moroccan Lamb, and Bacon, Bocconcini & Brie toppings from just $12.
Eagle Boys CEO Todd Clayton said Australians’ preference for gourmet delicacies was evident given the range topped five per cent of Eagle Boys’ product mix after only two weeks.
“This confirms our research which found that customers want a slice of gourmet opulence without the price tag to match.   Importantly, the range is helping us to attract new customers from competitors, as well as existing ones looking to try something different,” he said.
Mr Clayton said the gourmet pizza range was developed by Eagle Boys’ award-winning chef whose job it was to identify new ways to tantalise pizza lovers’ taste buds while saving their hip pockets.
“Australians crave more variety and expect new flavour innovations and toppings, and while they want a gourmet pizza, they baulk at the hefty premium pizza price tag – they still want to feed the family for under $20,” he said.
“Australians have told us that they feel paying $20 for a gourmet pizza is a rip off.   We agree and that’s why we’ve taken action.
“The Eagle Boys menu has doubled in size compared to competitors thanks to this year’s menu revamp – the biggest revamp in the company’s 23-year history.
“This year we unwrapped 31 new menu items, including new Lighter Choices pizzas, premium pizzas, kids meals, new side dishes, new desserts and drinks, but we believe our latest gourmet range is our best work yet.”
Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 330 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.

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