Australian Franchise News – 17-04-13
Bedshed is capitalising on Australians’ growing obsession with mobiles and tablets, launching an intuitive new mobile compatible website.
Bedshed Chief Operating Officer Gavin Culmsee explained the sophisticated new site houses a wealth of knowledge for consumers and addresses the demand for on the go access.
“Customer traffic to Bedshed’s website via mobile and tablet devices has increased by almost 500 per cent in just 12 months,” said Mr Culmsee. “That’s a staggering rise which we have catered for in our new site.”
Mr Culmsee said as expected, there was a strong correlation between the time of day people accessed the site and type of device used.
“On a typical day we are seeing much greater site access via a traditional PC at around midday – a time when many people are sitting at their work desk and having a quick break.
“In the evenings the situation reverses, with many visitors viewing the site from a tablet or mobile device either on their way home from work or from their lounge room,” he said.
“Our new website responds to this variability by automatically re-adjusting its dimensions to accommodate different browser sizes. It’s easy to navigate and access the desired information regardless of whether the site is being viewed from a desktop, laptop, tablet or smartphone.”
Mr Culmsee said the Bedshed website also includes helpful product information and blogs on topics such as Bedroom Design Ideas and Better Sleeping, which can be easily shared with their networks via social media including Facebook
“If they’ve read something they think a friend would love, or seen a product which would suit their mum’s bedroom perfectly, it’s now easier for them to share this knowledge,” he said.
Bedshed’s website continues to house Australia’s first easy-to-use Franchise Calculator, a free tool enabling would-be franchisees to financially compare the income and expenses they might expect for up to three franchise models to view an estimated annual profit projection for up to 10 years for each system.