Australian Franchise News – 15-08-12
Iconic Australian retailer Clark Rubber has this week relaunched its retro ‘Better than a beach’ jingle with a brand new TV, radio and POS campaign.
Developed and produced by Clark Rubber’s internal marketing department, the ‘Better than a beach’ campaign features a revitalised version of the much-loved jingle that was first shown in Australian in the 1970s.
Swimming, soaking, splashing, joking, playing after working hard,
Clark Pools, better than a beach in your own backyard.
The nostalgic jingle that came to life across the summers of 70s and 80s, will hit airwaves from Monday 13 August and will run across TV and radio as well as featuring heavily at point-of-sale, to promote Clark Rubber’s new range of modular pools.
“Clark Pools have been a part of the Australian backyard for over 50 years. Many Australian families grew up with a Clark Rubber above ground pool, it was the family entertainment centre for summer – even better than a beach in your own backyard!” said Joel Shulkin, Clark Rubber National Marketing Manager.
“With our new range of modular pools launching, now seemed to be the perfect time to relaunch our most recalled and well received campaign. My first recollection of Clark Rubber as a brand is the ‘Better than a beach in your own backyard’ campaign and I’m excited to introduce this new jingle to a whole new generation” Joel continued.
“The original campaign was at its height during the 70s and 80s, and with the staggering number of people who remember the jingle there’s an incredible amount of equity embedded in the tune. We came to this realisation that those kids, such as myself, who
remember the Clark Rubber ads are now starting their own family so there’s an element of nostalgia intrinsic to this campaign which we’re really very proud of,” said Joel.
Today, Clark Pools continues its tradition of providing the very best in range, quality and service for above ground pools in Australia, launching a fantastic new range of Clark Pools including the Spacesaver, the Family, the Entertainer, the Big Backyard and the Teardrop pools.
With a network of over 78 franchised stores around the country, Clark Rubber is a leader in the foam, rubber and above ground swimming pool retail market.
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