Australian Franchise News – 22-01-10
Email newsletter supplier, eNewsletters Online, has developed a product specially designed for franchises and Head Office/Branch organisations.
The Master Account allows Head Office to set up the majority of content for a newsletter, and then forward the content to each franchisee which is set up with a personalised version of the corporate template. Franchisees can then customise the newsletter before sending it to their mailing list.
This gives a consistent and uniform corporate eNewsletter, whilst allowing franchisees to add local content relevant to their customer base before sending.
‘Franchises that have taken up Master Account have reported great success saying it is a quick and easy program for their franchisees to use,’ Sue Nesci, Product Manager, eNewsletters Online said.
Master Account is used to send customised enewsletters and emails with specials, promotions, stock clearances, loyalty program updates, news and announcements. With secure, multiple mailing lists franchises can send targeted enewsletters to customers, prospects, internal staff and suppliers.
Reporting on the effectiveness of enewsletters is simple with comprehensive tracking software detailing send history, open rates, click-thrus and bounced email addresses.
For smaller organisations that don’t require a Master Account they can choose an eNewsletters Online subscription at just $12.60 per month for up to 1,000 sends per month.
For more information about eNewsletters Online and how Master Account can assist your franchise, please call 1300 857 266 or visit www.enewslettersonline.com.