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Melbourne, Australia

Donuts go digital in Aussie first

Australian Franchise News – 23-05-14


Donuts are becoming digital with Donut King set to rollout animated digital menus across its network of 315 stores. Donut King will be the first retailer in Australia to undertake such a large rollout of Task Retail Technology’s (TASK) xchangemedia™ multi-platform digital design technology.

The digital menu panels see donuts dance across the screen, marshmallows spill into milkshakes and coffee steams, while various animated promotional offers are featured at different times of the day.

Designed by Donut King’s internal marketing and digital teams, the national rollout of animated panels is being managed by TASK’s professional services team.

Donut King Managing Director Nicholas Brill said the menu panels are able to be customised based on the time of day and the popularity of certain products in each store’s local area.

“Over the past year Donut King has been focussed on enhancing our in-store experience for our customers,” said Mr Brill.

“Our new animated digital menu panels give our customers a more interactive way to view our products and special offers, and allow our Franchisees to better communicate the deals our customers are looking for.

“Rather than relying on promoting our special offers using traditional in-store materials like posters and counter cards, which customers often don’t see, we can customise our menu panels to display offers suited to customers at a specific time of day – for example, a hot dog combo at lunch time may change over to a shake and donut offer in time for afternoon tea,” said Mr Brill.

Dynamic pricing and advanced scheduling capabilities within TASK’s xchangemedia technology enables stores to automatically update menu boards in real-time.

“The result is more targeted offerings to customers at peak or low trading periods,” said Dean Houden, Head of Design and Marketing at TASK.

“xchangemedia allows operators to visually promote products that are most relevant to customers based on historical sales trends. Besides increased sales this also assists in the management of supply and demand.”

Donut King and TASK began innovating together in 2008 and have continued to collaborate for the past six years on enhanced customer experience through point-of-sale (POS) and data analytics. The brand deploys a suite of TASK solutions including POS software, business intelligence reporting and analytics, self service kiosks and mobile application development. The TASK technology backbone delivers Donut King a highly detailed view of every customer transaction in real-time.

Donut King has rolled out TASK’s xchangmedia digital design technology to more than 60 outlets so far, with plans in place to take the technology to their entire Australian store network.

About Task Retail Technology (TASK)

Task Retail Technology (TASK) is a provider of innovative, transaction-based solutions to customers across the Retail, Hospitality, Casinos, Hotels and Quick Service Restaurant (QSR) industries. TASK’s award winning xchangexec™ suite of software delivers tangible, commercial benefits to its customers through an array of integrated solutions including point-of-sale software, business intelligence reporting and analytics, mobile application development, multi-media content design and CMS, interactive hardware and professional services. Winning innovation and a strong focus on customer service has driven TASK’s cross-industry and international growth, including expansion into New Zealand and USA.

About Donut King and Retail Food Group (RFG)

Donut King is part of Australia’s largest multi-food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.

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