Australian Franchise News – 17-05-10
Eagle Boys Group Marketing Executive, Christine Hooper will lead Eagle Boys’ 10-strong Marketing Department, steering the company’s marketing strategy and promoting its 300+ franchised stores across Australia.
Ms Hooper’s initial focus was to develop and embark on Eagle Boys’ largest marketing campaign in its 23-year history – the launch of 31 new menu items.
These include a 92.7% fat free Lighter Choices range featuring five gourmet pizzas, five premium pizzas, five kids meals, five new side dishes, three new desserts, a gluten-friendly pizza base, and new drinks range.
Moving forward, she will also play an integral role in spearheading Eagle Boys’ expansion into the lucrative Adelaide and Sydney’s markets.
An experienced strategic marketing manager, Ms Hooper brings over a decade of strategic marketing experience to Eagle Boys. She has held a number of senior marketing positions, including Senior Marketing Manager for Westfield and Marketing Manager for Homemakers and Sleepzone.
With exceptional knowledge of the global marketing and retail industry, Ms Hooper is confident of taking Eagle Boys to new heights.
Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100% Australian-owned. It operates 303 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT and the Northern Territory, employing more than 4,000 staff and making more than 17 million pizzas a year.
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