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Melbourne, Australia

Eagle Boys franchise push pizza delivery trend

Australian Franchise News – 10-02-11


Eagle Boys Pizza, Australia’s second largest pizza maker, has its sights set on growing the company’s pizza delivery sector in light of research revealing a resurgence in demand for food delivery.
In response, Eagle Boys has slashed the price of its delivered pizzas so they start from $9.95 each.
Eagle Boys Pizza CEO Todd Clayton said Eagle Boys customers were continually looking for easy to use, convenient ordering options to suit their busy lifestyles.
“Food delivery is re-emerging as a convenient way to feed the family, fitting in with customers’ schedules and offering a no-fuss, reliable dinner option,” Mr Clayton said.
Mr Clayton said Eagle Boys’ many location points were feeding the pick-up trend, but customers’ hectic lives and fascination with the smartphone market would see the tides turn.
“While Eagle Boys is conveniently located across Australia for customers’ easy access, they are now showing a strong preference for meal delivery,” he said.
“Eagle Boys see it as a priority to grow their delivery sector in-line with customer demand, which is why we’ve introduced the low everyday delivery price of $9.95.
“Eagle Boys is well positioned to take advantage of our economies of scale to be able to offer a real taste, real size and real value pizza without the gourmet price tag.”
Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.

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