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Melbourne, Australia

Eagle Boys opens 25th Sydney franchise store

Australian Franchise News – 31-01-11


Despite entering the Sydney market a little over 24 months ago, Eagle Boys Pizza will this week open its 25th store in the city, demonstrating the growing demand for quality value pizzas.
And Australia’s second largest pizza maker has plans for another 40 stores in the city during the next two years.
Eagle Boys Pizza first opened in Sydney at St Mary’s at the end of 2008 following the acquisition and conversion of Pizza Haven stores. The 25th store is located in Richmond.
Eagle Boys CEO Todd Clayton said Sydneysiders had embraced the company’s menu of pizzas and complementary sides, delivering double-digit sales growth and a spike in inquiries from potential franchisees.
“Eagle Boys has created a new middle ground in Sydney where pizza lovers can get quality gourmet pizzas without the hefty price tag,” he said.
“In the past, Sydneysiders had to choose between quality or price. Our mission has been to allow people to feed their families with a real taste, real size and real value pizza for under $20.”
Mr Clayton said Eagle Boys saw enormous potential for additional stores in Sydney given the city was a relatively new market for the company.
“Given the population and demographics of Sydney, we see great demand for Eagle Boys here. As a result, our national expansion plans have a strong focus on Sydney store growth,” he said.
“With each store employing around 20 staff, these new stores will help create hundreds of new jobs in local communities. The stores will also purchase as much as possible from local suppliers, providing a valuable injection into local economies.”
“During the past 12 months, Eagle Boys has radically refined its menu to focus on real ingredients, real taste and real value. With a menu now encompassing gourmet, premium, traditional and value pizzas, along with a range of sides, we believe Eagle Boys offers pizza lovers something different without breaking the bank.”
Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.

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