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Melbourne, Australia

Eagle Boys Pizza franchise drives ‘flash’ new program

Australian Franchise News – 12-04-11


Australia’s second largest pizza maker, Eagle Boys Pizza, is to join forces with Video Ezy’s Flash Rewards program as part of its expansion drive.
In a bid to expand on its growing customer base, Eagle Boys will rollout a nation-wide offer as part of the video retailer’s 12-month membership program.
The partnership will give Video Ezy Flash Reward members access to an exclusive $4 off Eagle Boys Large Traditional Pizzas, in addition to other exclusive discounts offered to Flash Reward Members across all things entertainment like food, beverages, book, mags, movie, music, leisure and event entertainment.
Eagle Boys CEO Todd Clayton said the Video Ezy partnership would prove a lucrative means of attracting new customers to the brand and fuelling 2011 expansion targets.
“While Eagle Boys is Australia’s second largest pizza maker, we still see, and seek to identify, many potential markets for us across the country as we work towards the number one spot,” Mr Clayton said.
“The Video Ezy partnership will help generate a whole new consumer base for Eagle Boys Pizza – it’s a great opportunity for our franchisees to network and identify emerging demand by talking to new customers,” he said.
Mr Clayton said the company was experiencing rapid store growth as a result of increasing customer demand, spiking double-digit sales growth and inquiries from potential franchisees.
“As a result, Eagle Boys Pizza will open an average of more than one new store each week during the first six months of 2011 as part of our $18.5 million expansion strategy for the current financial year,” he said.
“Partnerships and taking advantage of loyalty programs like the Video Ezy Flash Rewards program, will provide even more opportunities for Eagle Boys to deliver real taste, real size, and real value pizzas across the nation.
“With a menu now encompassing gourmet pizzas through to value favourites, we believe Eagle Boys offers pizza lovers something for all budgets and occasions.”
Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.

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