Australian Franchise News – 26-08-09
Using a vintage, hot pink Volkswagen Beatle scouring the nation and talking to real pizza lovers, Eagle Boys Pizza has launched the next phase of its latest advertising campaign aimed at proving ‘real Aussies enjoy real pizza’ today.
The VW ‘Real Mobile’ crossed Australia, offering random pizza lovers Eagle Boys pizzas and recording their candid testimonials ‘vox-pop’ style.
The real testimonials were used in Eagle Boy’s latest television commercial, along with Eagle Boy’s flyers and point of sale collateral.
Eagle Boys Managing Director Todd Clayton said the latest campaign was designed to complement the company’s ‘Australians prefer the taste of Eagle Boys’ campaign.
“Our ‘Australians prefer the taste of Eagle Boys’ campaign, which was based on research that proved Australians thought Eagle Boys pizzas tasted better than Domino’s and Pizza Hut’s pizza, was extremely successful,” he said.
“As a result of the campaign, demand for Eagle Boys pizza sky rocketed. In fact, we are still experiencing sales as high as our busiest period of the year, State of Origin season, which is a great result.
“Eagle Boys’ ‘Real Aussies Enjoying Real Pizza’ campaign was designed to show Australia real Australians enjoying deliciously real pizza, with no fancy marketing spin just grassroots taste testing and satisfied pizza lovers.”
Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100% Australian-owned. It operates more than 280 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, and the Northern Territory, employing more than 4,000 staff and making more than 16 million pizzas a year. Eagle Boys Pizza was named the nation’s 2008 Supreme Retailer by the National Retail Association and received the Best Franchise award for the second consecutive year.
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