Australian Franchise News – 22-01-10
Australia’s largest specialty poultry retailer, Lenard’s, has released five exclusive chicken products with Vegemite as their key ingredient, just in time for Australia Day: Vegemite and Cheese Chicken Sausages, Vegemite and Cheese Chicken Mini Strudels, Vegemite Grill Sticks, Vegemite Marinated Wings and Vegemite Lenny Pops.
Founder and Director of Lenard’s, Lenard Poulter, says, “Aussies love Vegemite and I know they’re going to love our new chicken and Vegemite products. There is nothing better to throw on the BBQ this Australia Day!”
“Vegemite is a great savoury taste that’s been used in cooking for years, so in true Aussie spirit I say give them a go this Australia Day,” he said.
Lenard’s is encouraging Australians to vote for their favourite Vegemite-flavoured product by jumping onto www.lenards.com.au. Every entry goes into the draw to win one of three $500 Red Balloon vouchers for an ultimate Aussie experience, or one of 10 Lenard’s $105 Multi-Meal Packs. The competition closes 31 January. Visit Lenard’s website for terms and conditions.
Lenard’s is planning on releasing more than 10 new products throughout 2010, with the Vegemite range kicking things off.