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Melbourne, Australia

Horizon Communication Group is brewing with new business following Chatime win

Australian Franchise News – 23-05-12


Horizon Communication Group has been appointed by innovative, fresh tea franchise, Chatime, to help them broaden their mainstream brand appeal and support their franchise expansion plans.

Chatime is applauded for delivering an authentic tea experience with the brand rapidly becoming known in Australia as the fresh tea specialist. The Taiwanese company is one of Australia’s fastest growing franchise chains, currently comprising of over 500 retail outlets globally. The company is looking to grow their Australian business from their current 42 outlets to nearly 60 outlets by the end of this year.

Iris Qian, Head of Franchise Business for Chatime, comments: “We are looking forward to working closely with Horizon to help us deliver our business objectives which include the implementation of a broader education campaign targeting mainstream Australian consumers to position our beverages as a convenient, healthy alternative to coffee and soft drinks.”

“Our unique tea brewing techniques, including tea espresso and tea latte, deliver an authentic fresh tea experience. We look forward to partnering with Horizon and leveraging their insights to help us create momentum for the emerging tea movement.”

The Chatime win for Horizon highlights sound growth for the Sydney-based communication consultancy, which recently secured work for Mitre 10, the Federal Government and Ali Baba.

On the Chatime win, Liz McLaughlin from Horizon, comments: “Chatime presents a great opportunity for us to further demonstrate our expertise and understanding of the retail, FMCG and franchising sector. There is huge potential to really build brand awareness for Chatime, capitalising on the growing interest and trend in tea drinking.”