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Melbourne, Australia

Howards Storage World franchise set to expand across Europe

Australian Franchise News – 22-09-09


Australian franchisor, Howards Storage World has plans to open more than 500 stores across Europe within the next 10 years, as part of its global expansion program.
The retailer has already confirmed 205 stores will open in 10 countries in Europe including Ireland, England, Wales, Scotland, The Netherlands, Brussels, Luxembourg, Norway, Sweden and Denmark, following the signing of four master franchise agreements covering the regions of Ireland, the UK, Benelux and Scandinavia.
Howards Storage World has its sights set on other European markets including France, Germany and Italy. “We plan to organise the world, one country at a time,” said CEO of Howards Storage World, Dirk Spence.
Howards Storage World is synonymous with ‘organised living’, with the retailer specialising in innovative products and clever solutions that improve storage in the home.
“We identified household storage as a common issue among householders more than 10 years ago and we are now seeing that it is an issue with global relevance. Our unique Australian retail concept is enjoying success not only in Europe, but also in Asia and the Middle East,” said Dirk Spence.
In October this year, two Howards Storage World stores will open in Europe following the success of the first European stores in Spain & Ireland. On 3rd October 2009, the first of 80 stores proposed for the Benelux region will open in Waterloo. This will be followed by a new store in Livingston, just outside Edinburgh, Scotland on 24th October 2009.
Dirk Spence will visit both of these new store locations in late October and will also host a one day introductory program in Waterloo on 27th October, for parties who are interested in knowing more about the opportunity of owning a Howards Storage World Master Franchise. Whilst in Europe, Dirk will also meet with potential master franchisees, inspect proposed store locations and address events in Brussels and London.
In 1997 Dirk Spence and Les Howard joined forces and began franchising the first store in the Sydney suburb of Northbridge. Today the business has grown to over 60 stores throughout Australia with a goal of more than 100 stores within the next five years.  
Howards Storage World Master Franchises have been granted in New Zealand, Spain, Singapore, the Middle East (GCC Territories), Philippines, Ireland, UK, Benelux (Netherlands, Belgium, and Luxembourg) and Scandinavia (Norway, Sweden and Denmark).
To obtain more information about Howards Storage World visit their website or email your enquiry to [email protected].

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