Franchise opportunities

Exclusive Interview: Jo Wise, Circle of Love, Brisbane North

An Australian Franchisee Case Study


Name: Jo Wise
Location: Brisbane
Franchise: Circle of Love ~ Brisbane North
Date launched the franchise: I purchased an existing franchise in November 2016

Tell us a bit about yourself and what you were doing prior to buying a franchise business?

I’m mother of two working full-time in an Administrative position at a Brisbane girls’ school. For a long time, I’ve had an interest in event planning and styling and have always wanted to own my business.

Why did you go down the franchise route? And why did you choose your franchise?

After trying unsuccessfully to start my own event planning business, I started looking into franchises. My reason for doing this was having the infrastructure already setup and the social media not being solely my responsibility.

I particularly liked COL because the Franchisor was always available to answer any questions I had and the fees seemed reasonable in comparison to other franchises of a similar nature.

How did you raise the finance?


What training and support did you receive initially and ongoing?

I received two days of initial training in Sydney and then a further two days in Brisbane learning to set equipment up etc.

What is a typical day for you as a franchisee?

Currently I am still working a full-time position, so when I come home at the end of the day I check and respond to emails, contact clients and prepare for the weekend wedding by going through checklists, putting flower arrangements together etc.

What challenges have you faced?

Learning to deal with the many different types of clients who contact our website, not taking things personally, understanding social media and the physical side of setting up weddings.

Has becoming a franchisee changed your life, if so how?

It had made my life a lot busier, which is a good thing, but only being new to the business I am hoping for many more changes in the future. Financially, it is too early for me to make any statements about how my life has changed but so far, things are working out fairly well.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

Research, research, research! Get as much info from the Franchisor that you can, talk to people who own franchises, particularly those who have purchased the franchise you are looking at and see an accountant who specialises in franchises with the figures you have been given.

In your opinion, what makes a successful franchisee?

I have been told what you put in is what you get out and I believe that to be true. Hard work, determination and willingness to be a part of a team all contribute to success as a franchisee.

What are your plans for the future?

To reduce my hours in my current job so that eventually I am only working in my franchise business.

Would you do it again?

So far so good, I’m pretty happy with my decision at this point.

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