Australian Franchise News – 03-10-14
top snap® the property photography professionals received an upbeat response when it surveyed 471 real estate agents across Australia and New Zealand. Results from the survey indicated an overall satisfaction level of 94%, which was rated against varied parameters such as quality, price, turnaround time, photography skills, image management, product range, and the highest rating for customer service at 98%.
Interestingly price is not one of the top factors for agents when choosing a real estate photographer, ranking only 5th after easy access to images at no 4. High quality products were paramount to agents at no 1 followed by great customer service at no 2 and fast turnaround time at no 3.
In terms of the products offered by top snap®, agents rated the real estate photography service as the highest, with a satisfaction level of 95%, followed by floor plans at 92%; and virtual furniture at 87%, which is a unique offering where real life looking furniture is placed into unfurnished rooms.
When asked what marketing tools they were most likely to use when marketing a property, 90% picked realestate.com.au, however this only followed their own company website which rated the highest at 96%.
With recent trends in social media as an upcoming tool to market properties, 58% of the respondents leaned towards Facebook to market their listings compared to Twitter at only 27%. The other top tools were signboards and brochures at no 3 with 89% votes followed by other online listing sites with 87% votes.
Daytime real estate photography was the top most product for marketing a property with 96% votes followed by signboards at 71%, printed material at 64%, dusk photography and elevated photography at 53% and property floor plans at 42%.
Looking at the media consumption habits of agents the highest time spent (0-20 hours) in a week was on their mobile phones followed by television, radio and tablet devices. Above 60% of people spent fewer hours (0-5 hours) in a week on online news websites followed by newspapers and magazines.
Finally, 81.4% respondents spent 0-20 hours in a week on Facebook as opposed to 49% respondents who used Twitter.