Australian Franchise News – 31-10-11
Mobile coffee business, Cafe2U, is about to open its first franchise in the United States after signing a master franchise deal earlier this year.
Katie Luelling will operate the Bend, Oregon franchise, already having completed the Acceleration Package in Australia – a training course whereby the franchise works alongside new franchisees for two weeks to help them develop skills to build the business’s customer base and daily takings.
“We are delighted to finally unveil the brand in America in the true operational sense. The US market represents a mature coffee market with many significant opportunities to stimulate growth,” said Cafe2U managing director, Derek Black.
“Cafe2U is already the largest mobile coffee franchise in the world, and this development in the US marks the beginning of a powerful new clientele and incredible growth opportunity.”
“Cafe2U has proven globally what it takes to succeed in the mobile espresso business,” said Lee Johns, President of Cafe2U Inc. “As the brand continues to take off and grow, it only makes sense to expand to the United States.”
Cafe2U aims to roll out 50 area representative franchises and 3,000 units across the US in the next five years.
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