Australian Franchise News – 14-04-09
Australians are being told to “Go Wholemeal” as part of a new national campaign highlighting how wholemeal bread can help improve children’s diets and overall health.
The campaign sees Brumby’s Bakeries partner with Sesame Street’s Healthy Habits for Life program – an initiative to help young children and their caregivers establish an early foundation of healthy habits that can last a lifetime.
On average, most Australians consume 18-25g of fibre daily, well below the National Heart Foundation of Australia’s recommendation of approximately 30g.
Wholemeal breads are also a rich source of many essential vitamins, minerals and phytochemicals. Research has found that these can help bolster the body’s immune system and ward off diseases and illnesses.
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