Australian Franchise Opinions
How to keep franchisees motivated
By Mark Fernandez, Director BDA. In the many years I have been involved in franchising, the amount of Franchisors that neglect or become complacent with the communication levels they have with their Franchisees never ceases to amaze me. Franchisors must seize every opportunity to communicate with their Franchisees as nothing builds a stronger team better than constant exchanges and a flow of information. Of course, the best communication is a two way process, but it is the Franchisor’s responsibility to set the processes by which the parties can converse effectively and there are several ways to accomplish this.
Major changes to the Franchising Code of Conduct
By Alan Branch, OptiVance 360. The FCC contains a broad definition of “franchising” resulting in the FCC having application over a wide range of businesses within Australia. Several amendments have been made to the FCC. Once again the Australian government has just announced that it is proceeding on with a detailed review of the Australian compulsory FCC. This announcement proposes that changes will be implemented on 1 January 2015. This article outlines the proposed changes.
Building franchisee loyalty
By Nigel Williams, Hodges. Integrity, support and communication are three core values fundamental to the growth of a superior Franchise network, but there’s one more core value that’s critical if a Franchise is to keep Franchisees and grow. If the number of Franchisees in a Franchise group is the engine that drives a Franchise forward towards achieving market dominance, then providing good customer service to Franchisees and building high levels of Franchisee satisfaction with the Franchisor, is the fuel towards achieving and maintaining that market dominance.
Franchise Opinion Authors
Nigel Williams of Century 21
Nigel Williams is the State Franchise Development Manager (Vic) for the global franchise group Century 21. Supported by his considerable expertise in business development, training, leadership & management coaching, Nigel spearheads C21’s strategic growth strategy throughout Victoria and Tasmania to locate and develop high profile, profitable "attraction" businesses.
Alan Branch of Optivance 360
Alan is an experienced consultant, commercial lawyer and franchise expert recognised for his skill in negotiating and completing business set up and expansion projects. Alan is a recognised International speaker and publisher on franchising.
Corinne Attard of Holman Webb Lawyers
Corinne is a franchising and retail specialist with more than 25 years franchising and retail industry experience including extensive in-house experience as general counsel with responsibility for over 350 franchised stores. Corinne’s approach is outcome oriented and risk management based and combines practical business advice with legal solutions. She acts for primarily retailers, franchisors, master franchisees and multi-unit franchisees.
Mark Fernandez of Business Development Alliance
Director Mark Fernandez has had over 20 of senior management experience in franchising and business development. His breadth of knowledge and expertise spans across both local and multi international business models and his influence has seen him serve on the committee of the West Australian chapter of the Franchise Council of Australia (FCA) for a number of years.
George Yammouni CEO of Bathroom Werx Group
George is CEO of the Bathroom Werx Group - a national Franchise System specialising in quick and affordable bathroom makeovers and renovations.
He is a 30year CPA veteran by profession and started his business as a Franchisee in 1986 after a career in merchant banking. He acquired the Franchisor in 1988 and began franchising in 1990.
Bathroom Werx renovates over 200 bathrooms every month around Australia for Customers, including the world’s leading Hotel groups and Government Housing Departments..
George is one of Australia's leading exponents of service franchising and is a Past Chairman of the Franchise Council of Australia.
Robert Toth of Marsh & Maher
Robert Toth a Partner of Marsh & Maher Lawyers is a recognised leader in Franchise law in Australia and a Member of the Franchise Council of Australia (FCA) & the International Franchise Lawyers Association (IFLA).
Melissa Strain of Wisewould Mahony
Melissa Strain, a Senior Associate at Wisewould Mahony Lawyers, is an Accredited Business Law Specialist with extensive experience in franchising.
Melissa works with both franchisees and franchisors to resolve franchise related disputes and assists franchisees with negotiated exits from franchise systems. Melissa is a member of the Franchise Council of Australia.
Vicki Prout of Sherpa Group
Vicki Prout has had varied experience having been involved in the franchising sector as a Franchisor, Franchisee, and Consultant. Her franchising journey seriously took off when she became the International Development and Marketing Manager for Cartridge World. Vicki established Sherpa Group in 2009.