Australian Franchise Opinions
The importance of due diligence in franchising
By Nigel Williams, Century 21. "Due Diligence" is a term often used these days when requesting prospective Franchisees to conduct a thorough research process of the Franchisor's business operations before making application to become a Franchisee. However in my opinion, due diligence applies equally to the Franchisor i.e. has the Franchisor conducted a satisfactory due diligence process relating to the prospective Franchisee, before asking the prospect to make application to become a Franchisee?"
9 ways franchisors can save on national marketing campaigns
By Paola Tanner, FUSE. Marketing approaches will vary in style from small business to large conglomerates, but there are some common trends that any franchisor can apply to their operations. As a multi-site business, costs for national marketing campaigns can add up quickly, but staying on top of your budget can be a little easier if the right strategy is employed. Here, Paola offers tips from her 12 year career working with leading Australian businesses.
How to keep franchisees motivated
By Mark Fernandez, Director BDA. In the many years I have been involved in franchising, the amount of Franchisors that neglect or become complacent with the communication levels they have with their Franchisees never ceases to amaze me. Franchisors must seize every opportunity to communicate with their Franchisees as nothing builds a stronger team better than constant exchanges and a flow of information. Of course, the best communication is a two way process, but it is the Franchisor’s responsibility to set the processes by which the parties can converse effectively and there are several ways to accomplish this.
Major changes to the Franchising Code of Conduct
By Alan Branch, OptiVance 360. The FCC contains a broad definition of “franchising” resulting in the FCC having application over a wide range of businesses within Australia. Several amendments have been made to the FCC. Once again the Australian government has just announced that it is proceeding on with a detailed review of the Australian compulsory FCC. This announcement proposes that changes will be implemented on 1 January 2015. This article outlines the proposed changes.
5 tips for franchisees - getting your new shop approved
By Eli Gescheit, Navon Retail. Opening a new shop can be a daunting task if you’ve never done it before. It can also be complicated if it’s your third or thirtieth shop. Considering franchisees are investing so much time, money and effort into opening a new shop, it’s essential that the planning approval requirements are properly understood.
Franchise Opinion Authors
Nigel Williams of Century 21
Nigel Williams is the State Franchise Development Manager (Vic) for the global franchise group Century 21. Supported by his considerable expertise in business development, training, leadership & management coaching, Nigel spearheads C21’s strategic growth strategy throughout Victoria and Tasmania to locate and develop high profile, profitable "attraction" businesses.
Phil Blain of Franchise Right
In 2014, Phil and Sue Campbell formed the franchise consultancy Franchise Right. Phil has been on the Board of the Franchise Council of Australia, President of the Victorian Chapter and is a Fellow of that organisation, holding a Diploma of Business (Franchising) amongst various other qualifications.
Eli Gescheit of Navon Retail
Eli Gescheit is an urban planner with over seven years’ experience working with planning consultancies and local Councils. This has given Eli the ability to have a thorough understanding of Council's internal processes and client's requirements. When he's not solving client's property problems, he enjoys playing guitar and camping with his kids.
Alan Branch of Optivance 360
Alan is an experienced consultant, commercial lawyer and franchise expert recognised for his skill in negotiating and completing business set up and expansion projects. Alan is a recognised International speaker and publisher on franchising.
Corinne Attard of Holman Webb Lawyers
Corinne is a franchising and retail specialist with more than 25 years franchising and retail industry experience including extensive in-house experience as general counsel with responsibility for over 350 franchised stores. Corinne’s approach is outcome oriented and risk management based and combines practical business advice with legal solutions. She acts for primarily retailers, franchisors, master franchisees and multi-unit franchisees.
Mark Fernandez of Business Development Alliance
Director Mark Fernandez has had over 20 of senior management experience in franchising and business development. His breadth of knowledge and expertise spans across both local and multi international business models and his influence has seen him serve on the committee of the West Australian chapter of the Franchise Council of Australia (FCA) for a number of years.
Gemma Rasmussen of umm.. communications
Gemma Rasmussen is a Sydney based writer whose work has appeared in publications across the globe - from national newspaper Japan Today to Australian fashion rag Catalogue, and everything in between.
George Yammouni CEO of Bathroom Werx Group
George is CEO of the Bathroom Werx Group - a national Franchise System specialising in quick and affordable bathroom makeovers and renovations.
He is a 30year CPA veteran by profession and started his business as a Franchisee in 1986 after a career in merchant banking. He acquired the Franchisor in 1988 and began franchising in 1990.
Bathroom Werx renovates over 200 bathrooms every month around Australia for Customers, including the world’s leading Hotel groups and Government Housing Departments..
George is one of Australia's leading exponents of service franchising and is a Past Chairman of the Franchise Council of Australia.
Robert Toth of Marsh & Maher
Robert Toth a Partner of Marsh & Maher Lawyers is a recognised leader in Franchise law in Australia and a Member of the Franchise Council of Australia (FCA) & the International Franchise Lawyers Association (IFLA).
Melissa Strain of Wisewould Mahony
Melissa Strain, a Senior Associate at Wisewould Mahony Lawyers, is an Accredited Business Law Specialist with extensive experience in franchising.
Melissa works with both franchisees and franchisors to resolve franchise related disputes and assists franchisees with negotiated exits from franchise systems. Melissa is a member of the Franchise Council of Australia.
Paola Tanner of Fuse
Paola Tanner is the sole director at Fuse, Australia's leading multi-location specialist agency focusing on marketing implementation.
Vicki Prout of Sherpa Group
Vicki Prout has had varied experience having been involved in the franchising sector as a Franchisor, Franchisee, and Consultant. Her franchising journey seriously took off when she became the International Development and Marketing Manager for Cartridge World. Vicki established Sherpa Group in 2009.