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Australian Franchise Opinions

Franchise sales or support - the franchisor dilemma!

By Phil Blain, Franchise Right. As consultants to the franchise sector for well over twenty years, our experience has taught us that no matter if a franchisor has a few franchisees, or indeed hundreds, the franchise sales versus franchisee support dilemma is an eternal problem. The issue simply won’t go away because it changes as the business grows and as internal and external factors influence the business.
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Building franchisee loyalty

By Nigel Williams, Hodges. Integrity, support and communication are three core values fundamental to the growth of a superior Franchise network, but there’s one more core value that’s critical if a Franchise is to keep Franchisees and grow. If the number of Franchisees in a Franchise group is the engine that drives a Franchise forward towards achieving market dominance, then providing good customer service to Franchisees and building high levels of Franchisee satisfaction with the Franchisor, is the fuel towards achieving and maintaining that market dominance.
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5 actions franchisors need to take to demonstrate value

By Paola Tanner of Fuse. The Australian Government is proposing new reforms around franchising and are looking to implement a new Franchising Code of Conduct. Some of the key proposed changes in the new reforms due to take place in 2015, include reducing red tape; improving information available to franchisees; greater accountability for marketing funds and strengthening the balance in franchise agreements. The spirit of the reforms is to ensure the franchise industry continues to flourish, by ensuring both parties are seeing value in the relationship. So how are some ways franchisors can demonstrate value to their franchisees?
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Franchise Opinion Authors

Nigel Williams of Century 21

Nigel Williams

Nigel Williams is the State Franchise Development Manager (Vic) for the global franchise group Century 21. Supported by his considerable expertise in business development, training, leadership & management coaching, Nigel spearheads C21’s strategic growth strategy throughout Victoria and Tasmania to locate and develop high profile, profitable "attraction" businesses.

Phil Blain of Franchise Right

Phil Blain

In 2014, Phil and Sue Campbell formed the franchise consultancy Franchise Right. Phil has been on the Board of the Franchise Council of Australia, President of the Victorian Chapter and is a Fellow of that organisation, holding a Diploma of Business (Franchising) amongst various other qualifications.

Eli Gescheit of Navon Retail

Eli Gescheit

Eli Gescheit is an urban planner with over seven years’ experience working with planning consultancies and local Councils. This has given Eli the ability to have a thorough understanding of Council's internal processes and client's requirements. When he's not solving client's property problems, he enjoys playing guitar and camping with his kids.

Alan Branch of Optivance 360

Alan Branch

Alan is an experienced consultant, commercial lawyer and franchise expert recognised for his skill in negotiating and completing business set up and expansion projects.  Alan is a recognised International speaker and publisher on franchising.

Corinne Attard of Holman Webb Lawyers

Corinne Attard

Corinne is a franchising and retail specialist with more than 25 years franchising and retail industry experience including extensive in-house experience as general counsel with responsibility for over 350 franchised stores. Corinne’s approach is outcome oriented and risk management based and combines practical business advice with legal solutions. She acts for primarily retailers, franchisors, master franchisees and multi-unit franchisees.

Mark Fernandez of Business Development Alliance

Mark Fernandez

Director Mark Fernandez has had over 20 of senior management experience in franchising and business development. His breadth of knowledge and expertise spans across both local and multi international business models and his influence has seen him serve on the committee of the West Australian chapter of the Franchise Council of Australia (FCA) for a number of years.

Gemma Rasmussen of umm.. communications

Gemma Rasmussen

Gemma Rasmussen is a Sydney based writer whose work has appeared in publications across the globe - from national newspaper Japan Today to Australian fashion rag Catalogue, and everything in between.

George Yammouni CEO of Bathroom Werx Group

George Yammouni CEO

George is CEO of the Bathroom Werx Group - a national Franchise System specialising in quick and affordable bathroom makeovers and renovations.

He is a 30year CPA veteran by profession and started his business as a Franchisee in 1986 after a career in merchant banking. He acquired the Franchisor in 1988 and began franchising in 1990.

Bathroom Werx renovates over 200 bathrooms every month around Australia for Customers, including the world’s leading Hotel groups and Government Housing Departments..

George is one of Australia's leading exponents of service franchising and is a Past Chairman of the Franchise Council of Australia

Robert Toth of Marsh & Maher

Robert Toth

 Robert Toth a Partner of Marsh & Maher Lawyers is a recognised leader in Franchise law in Australia and a Member of the Franchise Council of Australia (FCA) & the International Franchise Lawyers Association (IFLA).

Melissa Strain of Wisewould Mahony

Melissa Strain

Melissa Strain, a Senior Associate at Wisewould Mahony Lawyers, is an Accredited Business Law Specialist with extensive experience in franchising.

Melissa works with both franchisees and franchisors to resolve franchise related disputes and assists franchisees with negotiated exits from franchise systems. Melissa is a member of the Franchise Council of Australia.

 

Paola Tanner of Fuse

Paola Tanner

Paola Tanner is the sole director at Fuse, Australia's leading multi-location specialist agency focusing on marketing implementation.

Vicki Prout of Sherpa Group

Vicki Prout

Vicki Prout has had varied experience having been involved in the franchising sector as a Franchisor, Franchisee, and Consultant. Her franchising journey seriously took off when she became the International Development and Marketing Manager for Cartridge World. Vicki established Sherpa Group in 2009.

 

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