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Interview with Nick & Roz Woodham, NightOwl Convenience, Lismore NSW

An Australian Franchisee Case Study


Name: Nick & Roz Woodham
Location: Lismore NSW
Franchise: NightOwl Lismore

Why did you go down the franchise route? And why did you choose NightOwl franchise?

Having been in the industry for a long time I had often seen convenience stores as strong businesses in each town. We chose NightOwl as we believed it has a strong brand presence.

What did you do before taking up a franchise?

I spent 22 years In Sales with Coca-Cola Amatil.

How did you raise the finance?

We have been lucky in life and we had some cash available to put into set up and borrowed some against our home.

What training and support did you receive initially and ongoing?

The training by NightOwl was great, we completed 4 weeks in a store and continue today to receive IT support and regular catch ups with Adam Adams the Franchise Owner. We are also in contact with our Regional Training Manager.

What is a typical day for you as a NightOwl franchisee?

We work hard in the store to fine tune our offer and listen to the needs of our customers.

What challenges have you faced?

We were targeted by another late night food operator to discredit the NightOwl name. Our offer and standards within the group saw a shift in late night trading towards NightOwl in our area.

Has becoming a NightOwl franchisee changed your life, if so how?

Initially we worked hard to make it a success and now we have more of a chance to work on the business instead of working in the business 100% of the time.

What advice would you give to someone thinking of buying their first franchise?

  • Talk to other franchisee’s and understand the market you’re getting into.
  • Ensure you have a good grasp of financials and cash flow.
  • Be prepared to work hard initially to get it off the ground, build in a marketing plan for success.

What are your plans for the future?

After realising the success of this store we would love to take on more opportunities within the NightOwl franchise network.

Would you do it again?

Absolutely the financial independence and picking the hours you work are all part of the franchising life style.

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NightOwl Convenience franchise