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Melbourne, Australia

Leon ‘drives success’ with mobile Xpresso Delight franchise

An Australian Franchisee Case Study


Leon, 56, moved to Melbourne from South Africa in 1997 with a desire to engage his passion for people and business after a long career in the furniture industry.
“I wanted a job where I would meet lots of people every day and where I could be active while still providing a strong income for my family,” he said.
“These days I’m at my first client by 7.15 am and I visit around 40 businesses by 3pm.
“I make at least 75 cups of coffee per day, which can mean 75 different conversations, so it’s an incredibly social job.”
Xpresso Delight ‘coffee&go’ franchisees operate fully outfitted mobile coffee vans and make scheduled stops at businesses in their designated territories, working an average of 25 hours per week.
Customer interaction and the strength of the coffee industry in Australia were both key drivers in Leon choosing the mobile franchise option.
“The market for coffee in Melbourne is huge so I knew I was getting into a solid, sustainable industry when I purchased the franchise.”
“Many people can’t live without a morning coffee so clients are always happy to see me.
“Because most of my clients are regulars I know what they want and can often have their coffee ready by the time they get to the van.”
Leon’s clients range from offices to panel beaters as well as retailers, warehouses and even a local school.
“I have structured my business so all of my clients are spread across the Bentleigh, Moorabbin, Cheltenham and Mentone areas, meaning I can keep fuel costs down by staying within my local ‘loop’.”
“I also sell coffee at local football carnivals on weekends, which is fantastic as the demand is really high and the supporters don’t have to put up with instant coffee.
“Most of my clients have come from word-of-mouth recommendations where someone sees me serving coffee at a business and decide they want it for their workplace as well.”