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Melbourne, Australia

Mining boom delivers food franchise expansion

Australian Franchise News – 18-06-12


ASX-listed Retail Food Group (RFG) will roll out its iconic franchise stores in key regional resource-rich areas across Western Australia and Queensland to capitalise on the strong demand and robust local economies.

The first part of RFG’s “mining town” strategy is focussed on identifying potential franchisees for the earmarked stores.

RFG owns and operates the successful Donut King, Brumby’s Bakeries, Michel’s Patisserie, Esquires Coffee Houses, Big Dad’s Pies and Pizza Capers franchise systems.

A range of opportunities have been identified, including stores for Moranbah, Emerald, Mackay in Queensland and Kalgoorlie, South Hedland, Karratha, Newman, Carnarvon and Geraldton in Western Australia.

RFG National Sales and Leasing Coordination Manager Faith Manning said regional areas connected with the booming resource sector had growing populations, a buoyant economy and increasing demand for new food retail options.

“Our mining town strategy began when we opened some stores in regional Queensland and found there was overwhelming demand. These are areas with high disposable incomes but often limited retail options,” she said.

“We’re now searching for potential franchisees – either those who already live in the area or would like to move to the area – to open stores. No previous business experience is required as all training is provided to equip our franchisees with all the necessary skills to make the business a success.

“Our 100% Australian-owned and operated franchise systems have developed proven business models which provide ongoing support and training. This makes it an ideal opportunity for budding entrepreneurs looking for their own small business, while being backed by expert support and experience.”

ASX Listed Retail Food Group Limited (RFG) is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Pizza Capers, Brumby’s Bakeries, bb’s cafe and Esquires Coffee Houses franchise systems. It had 1,136 outlets as at 31 December 2011.

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