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Melbourne, Australia

Mortgage Choice again takes top industry honours

Australian Franchise News – 12-03-12


Australia’s largest independently-operated mortgage broker, Mortgage Choice is proud to be recognised as the industry’s best retail mortgage broker, taking home top honours at the Mortgage and Finance Association of Australia’s (MFAA) 2012 Excellence Awards on Friday night.

The occasion marks the sixth time in eight years that the nationwide franchisor has been named Retail Aggregator/Originator of the Year, a premier industry award category that is open to originator groups where all members trade under the same brand.

Loan consultant Keith Caine from Mortgage Choice in Glenelg, South Australia added to the company’s success by winning the individual Achievement Award. Also, Mortgage Choice franchisee Ben Herden and his team in Gymea, New South Wales, were finalists in the Mortgage Broking Business (2-5 loan writers) of the Year category.

Mortgage Choice CEO, Michael Russell said the company is honoured to once again receive the top industry recognition at the annual MFAA Excellence Awards.

“Reclaiming our title of Retail Aggregator/Originator of the Year means a great deal to us, given that slower than expected housing finance demand has meant competition for market share has been fierce. This award is testament to the resilience and dedication of the Mortgage Choice group who continue to achieve customer satisfaction ratings in the 90th percentile,” Mr Russell said.

“I’m very proud of our franchise network and staff for their passion, determination and innovation they have demonstrated in recent years. Our network has been unwavering in its commitment to delivering industry-leading customer service. It is satisfying to be acknowledged by our peers for our commitment to do what is best for those who rely on us to meet their financial needs.

“I also want to take this opportunity to congratulate Keith Caine and Ben Herden for their outstanding achievements! Both continue to display a dedication to their customers and Mortgage Choice, which places them in an elite group of outstanding role models who have set the benchmark pretty high for next year’s awards.

“Over the coming year Mortgage Choice will be firmly focused on the final stage of our diversification strategy as we ready ourselves for the much anticipated launch of our financial planning business that aims to transform the way our customers access professional and affordable financial advice.”

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