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Melbourne, Australia

Mortgage Choice franchise appoints new Head of Sales

Australian Franchise News – 01-12-10


Australia’s largest independently-owned mortgage broker, Mortgage Choice is delighted to appoint well respected industry professional Andrew Russell as its Head of Sales.
Andrew commences work with the 18 year old national franchisor today, having recently exited his role as General Manager of mortgage and financial services group Firstfolio.
An internationally experienced senior executive, his previous roles include Product & Distribution Director, Mortgage Director and Strategy & Development Manager for Virgin Money Australia. Prior to Virgin Money, Andrew worked with companies such as ING Australia, UBS Australia, Synergy Management Consulting, Tokai Bank Europe and Credit Suisse UK.
Now his primary focus is to drive increased market share for Mortgage Choice through providing direction, leadership and coaching to state office teams, ensuring franchise network members have what they need to develop their sales and business generation skills. He will also oversee the company’s franchise recruitment efforts and manage its major sales incentive programs.
Mortgage Choice CEO Michael Russell said, “We deliberately took as much time as necessary to thoroughly research and select a replacement for our Head of Sales role. The executive team and I spoke with many candidates before filling this key company position and are thrilled to welcome someone of Andrew’s pedigree in financial services.”
“He brings excellent strategic and practical experience to Mortgage Choice and, conversely, Mortgage Choice will present him with some exciting challenges. The company’s ongoing metamorphosis into an ever stronger, well-rounded industry player provides terrific opportunities for someone with fresh ideas and a strong focus on our franchisees.
“We anticipate Andrew utilising his expertise to help our network to harness their potential.”
Andrew said, “I am looking forward to working closely with the highly professional and experienced Mortgage Choice team at such an exciting time in the company’s development.”
“It continues to lead the way as the customer champion and I will enthusiastically contribute to the group in growing broker and customer satisfaction as well as shareholder value.”
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