Australian Franchise News – 27-12-12
Mortgage Choice is excited to announce the launch of its new consumer website that is aimed at simplifying the user journey and increasing visitors’ engagement with the brand.
With the addition of the company’s diversified product offering, the new website enables existing and potential customers to research and submit enquiries for home, personal, business, commercial and vehicle loans, along with risk and general insurances.
The user-focused website has been optimised for speed and functionality. However, key to its success will be the mobile capabilities that allow visitors to access the site on any device, at any time.
Mortgage Choice Head of Marketing, Danna Brown said, “We are thrilled to announce the launch of our new website, which aims to significantly increase our online lead conversion by providing visitors and our broker network with a new user experience.”
“With over 20% of all Mortgage Choice website visitors arriving from mobile devices, it was imperative that the new design delivered a functional, fast and intuitive interface.”
Talking about the design details, Ms Brown said, “The layout of the website guides customers through the home loan journey and channels them to follow a natural path that is focused on their current financial goal.”
“The website imagery elicits emotive responses from visitors that encourages them to hone in on their dream rather than the transaction.”
The broker CMS has been created with the company’s franchisees in mind. The ease of use ensures that they can continue to focus on driving their business by keeping their local pages website content relevant and up to date.
“With an increase in functionality, the website enables brokers to optimise their online presence and promote their local expertise. The new broker local pages include directional maps that enable consumers to pinpoint their broker’s business location,” said Ms Brown.
“We are also excited to offer our brokers the capacity to blog and add multimedia files, which increases engagement between the user and the website.
“The combination of the new website’s design, increased features and functionality will assist in maximising our lead conversion and search engine optimisation capabilities.”
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