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Melbourne, Australia

MYO franchise brews ethical coffee deal

Australian Franchise News – 20-10-10


MYO Australia has joined forces with Phillip Di Bella’s ‘Crop to Cup’ program to ensure fair returns for coffee industry workers whenever an MYO coffee is sold.
The sandwich and salad retailer has committed to using certified ‘Crop to Cup’ coffee in all stores, with beans sourced ethically from farmers in remote growing regions.
MYO Managing Director John Smith said the deal was an important step for the franchise.
“Many coffee farmers don’t have access to basic healthcare like vaccinations, pre-natal care and dental care or educational opportunities for their children,” he said.
“The ‘Crop to Cup’ program directly addresses these issues and aims to strengthen the relationship between coffee growers and buyers such as MYO.
 “We sell a large number of coffees in our stores everyday and it’s important for us to know our beans are being sourced ethically.
“By ensuring all MYO stores stock only verified ‘Crop to Cup’ coffee we are helping to  promote fair worker’s rights and better living standards in coffee growing regions.”
A portion of money from MYO coffee goes toward providing healthcare plans and moving assistance to coffee workers and their families and scholarship assistance to the children of coffee workers.
Mr Smith said the ethically farmed blend also had other benefits.
“The ‘Crop to Cup’ beans are also certified against child labour so we can be sure no children work on the farms that supply MYO coffee.”
“Plus our coffee tastes great thanks to our custom blend which has been created exclusively for MYO stores.
 “We’re very proud to be part of this program and to share our great tasting, ethically farmed coffee with our customers.”

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