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Melbourne, Australia

Nanotek – Ecowash’s platform for the future

Australian Franchise News – 04-10-10


Since establishing in Sydney in 2004, Ecowash Mobile has won just about every award there is to win in franchising and has grown from a 2 car operation to having operations in 15 countries around the world.
But not content with this impressive record, the Ecowash Mobile Team has set its sights even higher with the introduction of it’s hi-tech new brand “Nanotek” in Australia, further international expansion and the contract for Qantas Valet Australia wide.
“It has been a fantastic 6 years, but our best is still yet to come. Since launching as Ecowash Mobile we have learnt so much about the market and really refined our service and our franchise support system – now we’re going mass market with Nanotek” said Ecowash Mobile CEO, Jim Cornish.
The launch of Ecowash Mobile’s new brand, “Nanotek”, focuses on the technology behind the service and allows for easier consumer education and understanding of the advanced nanotechnology that Ecowash Mobile franchisees employ.
“It really is a paradigm shift going from traditional water washing to liquid polymer nanotechnology which is waterless, but the results speak for themselves – This is the way of the future.” said Franchisee Development Manager, Adam Stone. “From a franchisee perspective you can literally wash a car anywhere which really opens up unlimited possibilities in terms of business development”.
And it certainly appears that the big players are listening! Ecowash Mobile now holds the national contract for providing car cleaning services for Qantas Valet and handles product launches for all of Australia’s major car manufacturers including looking after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Sydney International Motorshow.
Nanotek’s communication platform is heavily IT based with a futuristic new website as the centre piece.
“We have really gone all out with the website” said Ecowash Mobile IT Manager, Elia Napiza “not just with the look and navigation, but with the way we have linked it through all our social media – our YouTube channel, Flickr Gallery Facebook page, and Twitter – they all talk to each other creating one integrated global communication platform from which we can develop a solid audience network and generate strong word of mouth. We even help our franchisees set up their own facebook page for their business! It is a big focus for us”.
Already with a strong presence in both Europe and the Middle East, Ecowash Mobile is now targeting key developing markets for the introduction of the service – starting with Russia and South Korea.
“Russia is a huge market for us – it took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year” Jim said.
And if one new country isn’t enough, Ecowash Mobile is also scheduled to start operations in South Korea in November! “Sth Korea is our first major entry into the Asian market and will serve as a launch pad for further expansion in the region” said Jim
One of the newest franchisees under the Nanotek banner is Ian Franke based in Camden NSW. As a former police officer Ian was attracted by the combination of lifestyle and business potential that the Nanotek business model offers.

“I’m my own boss but I have a extensive support system behind me. I can choose my own hours and work my business around my family – I’ve been flat out since hitting the road and already have staff and plans for putting additional mobile units on the road” said Ian.
Exclusive Nanotek territories are now available – for more information visit or call 1800 Nanotek (626 683).

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