Australian Franchise News – 21-11-11
Following much anticipation, Nanotek Car Cleaning has launched it’s ‘flagship’ fixed site in the city of Al-Khobar, in the Kingdom of Saudi Arabia.
The official launch was attended by the Mayor of Al-Khobar, Mr Isam Al Mulla, Nanotek CEO Jim Cornish, and the Eastern Province’s ‘automotive elite’ including General Managers for the agencies of Hyundai, KIA, Nissan, Toyota, Lexus, Volvo, General Motors and Porsche – all of whom use Nanotek for the cleaning and pre-delivery of their cars.
The site concept was conceived at the time of the launch of the Nanotek brand, but it has taken more than a year of planning and development to make it a reality.
“This facility is the new template for our brand in the Middle East region – not only as a fixed site operation but as a base for our mobile operations.” said Fawzi Aqel, General Manager, Nanotek Middle East. “The operation is based around our core Nanotek car cleaning and detailing service, but we have also extended our offering to include paint protection, headlight renovation, window tinting and body wrapping in order to offer our clients a complete car care service tailored to our market. This will now be incorporated into our franchise model for the Middle East.”
Since launching in the Middle East in 2006, Nanotek has expanded to include operations in Bahrain, Kuwait, UAE, Sudan and very soon Qatar, as well as many regional centres in Saudi Arabia
“The Middle East is a fantastic market. It is technology focused, the car culture is very strong, and the effects of the environment extremely harsh – a perfect combination for the benefits of the Nanotek service.” said Jim Cornish, Nanotek CEO. “This is now the blueprint for our fixed site operations in all markets and the experience we gain here can be shared with our franchisees around the world.”
Nanotek plans to launch further fixed sites in Jeddah and Riyadh but will start with the conversion of it’s current ‘ecowash’ branded fixed sites in Mecca and Medina.
The fixed site launch follows Nanotek being recently listed as one of Australia’s Top 50 ‘Cool Companies’ by Anthill Magazine and being named earlier in the same week as ‘The best innovative technology in auto business’ at the largest motor show in Southern Russia, ‘MOBI 2011’.
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