Australian Franchise News – 13-02-12
After years of negotiations and planning, Nanotek Car Cleaning has launched it’s ‘flagship’ fixed site for Greece in Athens’ premier luxury mall, the Golden Hall.
The shopping mall site concept was conceived at the time of the launch of the Nanotek brand, but it has taken more than 2 years of planning and development to make it a reality.
“This facility is the new template for our fixed site operations in Europe.” said Michael Curry, General Manager, Nanotek Middle Eastern Europe. “The operation is centred around our core Nanotek car cleaning and detailing services, which are perfectly suited to the requirements and expectations of Golden Hall’s clientele”
The Golden Hall encompasses 131 store over a 41,000 square metre area and is acclaimed as the no.1 luxury mall in Greece. Mr Curry was formally the General Manager for Lamborghini, Bentley, Bugatti and Ducati in Saudi Arabia and is therefore well placed to understand the premium positioning of Nanotek.
“I first came across Nanotek when they looked after the detailing at our launch of the new Lamborghini/Bentley showroom in Al Khobar in Saudi Arabia.” said Mr Curry. “I was so impressed with the quality of the service that I joined the company!”
Since launching in Europe in 2007, Nanotek has expanded to include operations in France, Greece, Romania and Russia and has further plans to expand both its mobile and fixed site operations.
“Europe is a fantastic market for Nanotek. It is technology focused, the car culture is very strong, and space is at a premium – a perfect combination for the benefits of the Nanotek service.” said Jim Cornish, Nanotek CEO. “This is now the blueprint for our fixed site shopping centre operations in all markets and the experience we gain here can be shared with our franchisees around the world.”
The Golden Hall site follows on from the launch of Nanotek’s flagship fixed site operation in the Middle East last November. Based on the success of current fixed site operations, Nanotek already has plans for further expansion in the Middle East and the launch of its first fixed in Moscow, Russia, in the coming months.
In Nanotek’s home country of Australia, Nanotek was this month listed as one of Australia’s Fastest Growing Franchises by BRW Magazine.
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