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New opportunity for Australian businesses to reach 1.3 billion Chinese consumers

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Australian Franchise News – 23-05-14


For the first time, Australian companies have the opportunity to reach more than 20,000 quality Chinese sales representatives with access to 1.3 billion Chinese consumers by becoming part of the Australian pavilion at CHIMPORT 2014, the largest import fair for global consumer goods and services in China.

China’s most affluent consumers are spending more and more money on luxury items but many Australian brands have found it a challenging market to enter because there was no effective platform for representation. CHIMPORT, which will be held at the Pazhou International Convention Centre, Guangzhou, from 23rd September to 25th September 2014, will provide this.

On the ground to assist Australian exhibitors before during and after the exhibition will be EventCepts, a Melbourne event management, production and logistics company with over 30 years experience.
EventCepts was the Exclusive Global Partner for “Made in Italy” in last year’s exhibition and the stand was such a standout that CHIMPORT’s organisers have invited Managing Director, Connie Paglianiti, and her team to create the first Australian booth in 2014.

CHIMPORT differs from other trade exhibitions, as each exhibitor is a country, rather than a company, so the people visiting the stand are specifically interested in Australian products. This is an important difference because Chinese sales representatives are not industry focused; rather they look for sales opportunities from countries they are familiar with and have done business with in the past.

Connie Paglianiti believes that CHIMPORT gives Australian companies an affordable, credible and lucrative opportunity to tap into the world’s largest and most exciting market.

“For many years our markets have been flooded by Chinese products. I want to see this reversed,” says Connie. “I want to see Australia invade the Chinese market with our wonderful and unique products.

“Chinese people love Australian products because they believe that the claims we make about our products are true; that we are honest in our labelling and they can trust them. “