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Melbourne, Australia

New Theobroma Concept Stores to be unveiled

Australian Franchise News – 03-08-12


Theobroma has announced that its new concept stores in Perth, Melbourne, Brisbane and Sydney Offering an enhanced menu and updated décor with top of the line technology.

Theobroma will be opening three new concept stores the first being located at Brookfield Place in Perth CBD on 30th August 2012, followed by their new flagship store at Westfield Fountain Gate on the 20th September 2012 and then Southbank Brisbane and Pitt Street Sydney dates yet to be confirmed.

Wayne Wright Operations and Franchise manager said “ our new concept stores bring a new upmarket feel to the brand whilst still having the core focus on Chocolate our concept stores have a full kitchen and bar area, now focusing on a greater food and beverage offering with selected stores being fully licensed with our signature chocolate themed cocktails.

The new store designs are fresh, modern and really compliment the new offerings in store.

Theobroma is also embracing technology and we have partnered with Custom Hospitality Systems to bring the latest cloud based technology to our new stores. This will enhance both the franchisee and customer experience. With Maitre’D and Click Rewards we will have a first class ‘live’ centralized Rewards program that allows our franchisees, staff and our customers to access their Rewards account via our website. Our customers are rewarded with a seamless Rewards experience at any of our new concept stores.

The most exciting part of our new concept models has been the uptake from franchisees with more new stores to be announced in the near future. It has been a smashing year for the brand and we are looking forward to even more growth both locally and internationally in 2013 and beyond. Wright said.