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NightOwl Albert Street launches “Store of the Future” featuring Eagle Boys Express

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Australian Franchise News – 10-06-14



THE two Australian brands, NightOwl Convenience and Eagle Boys, both in their 27th year of franchising, are proving to work well when it comes to providing quick, hot food, at convenient locations.


NightOwl has refreshed its Albert Street, Brisbane store, to include the “Store of the Future” model and “Fun Wall”.

The remodel is complemented by an Eagle Boys Express store to offer inner-city consumers delicious, hot, fresh food – on the go.

The Eagle Boys Express store has proven successful in a number of NightOwl stores including in Lismore, Victoria Street, Mackay, Shield Street, Cairns and fellow Brisbane stores, George Street and Highgate Hill.

NightOwl Commercial Manager Dean Atkins can already see the benefits of the instalment at Albert Street.

“Eagle Boys Express has a positive impact within our NightOwl stores. Being Australian owned franchises there are many synergies when it comes to company ethos, as well as operational standards,” Mr Atkins said.

“Because Eagle Boys and NightOwl are well established Australian brands, incorporating them together in one NightOwl store gives us the strength of a ‘business within a business’.”

NightOwl Albert Street was refurbished during mid-May. This included building the Store of the Future’s Fun Wall, complete with gelato, confectionery and frozen drinks.

The Eagle Boys Express store, offering hot foods including pizza and extended menu items positioned next to the Fun Wall, significantly extends the previous hot food offer.

“NightOwl Albert Street’s display cabinet was previously stocked with hot pies and sausage rolls, now we can provide customers a variety of hot, fresh foods,” Mr Atkins said.

“It was very simple to install the Eagle Boys Express model as the equipment was similar to what we previously used. We just needed to add the branding, menu, and serving equipment.”

Mr Atkins said another benefit of incorporating Eagle Boys Express into NightOwl stores was the training provided by the pizza network.

“Eagle Boys offers continued training and support so our franchisees know exactly how to maintain the Eagle Boys Express store and know how to handle the products and make it work best within our stores,” Mr Atkins said.

“While the Express store provides an additional offering to the store, our franchisees do not need to employ additional staff to manage it, as food is already prepared and the process is so streamlined.”
The Eagle Boys Express store at NightOwl Albert Street marks the 45th Express Store in Australia, with others in airports, cinemas, stadiums, petrol stations and shopping centres.

Express Brand Manager Robin Heslehurst said Eagle Boys Express benefited a number of business owners.

“Eagle Boys Express does very well within NightOwl stores, and we were pleased to have it added to Albert Street when it was remodelled,” Mr Heslehurst said.

“This store experiences a great deal of customers all times of day and they value convenient, hot food, while franchisees benefit from an extra revenue driver to their business. “They are benefitting from a 27-year-old nationally recognised quick service restaurant brand to attract
customers to their business. Franchisees operate the Express Store as part of their normal retail operations.”

While an Eagle Boys Express store model was included in NightOwl Albert Street’s new fit-out, the model can be added to any businesses’ current set-up.

“From initial contact, we work together in partnership to build a menu offer and store design that complements and grows their existing business,” Mr Heslehurst said.

“We want to work with passionate, hard-working retailers who are engaged in their business, and with their customers.”


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