Australian Franchise News – 29-04-14
WHEN NightOwl franchisee Tamara Goodes purchased her store in Victoria Street, Mackay, she knew locals would not only love the store’s convenience, but also the delicious, fresh, hot food, available no matter the time of day.
To deliver this offer, she decided to include an Eagle Boys Express model into the store’s original fit out.
“With our NightOwl store open 24 hours per day in the heart of the city – surrounded by offices, retail, restaurants and nightclubs – we knew we needed to have a good takeaway food offer,” Ms Goodes said.
The Eagle Boys Express store model was an add-on offer from NightOwl and Ms Goodes and her partner, Stephen Leigh, jumped at the opportunity.
Now, five years down the track, their foresight has proven commendable.
“It has definitely added great value to our business. Having a good food offer was always our plan when we first opened the store,” Ms Goodes said.
“Eagle Boys is a very successful and well known franchise in Australia, so we knew we couldn’t go wrong.”
The community feedback has been strong with customers enjoying pizza and extended menu items among the other products NightOwl has become known for including Frozen Coke, NightOwl branded Cool Water, and other convenient product items.
“Our customers love the variety of products Eagle Boys has to offer and love that a meal can be ready in two minutes,” Ms Goodes said.
The fast-bake speed Ms Goodes is referring to is how each product is pre-assembled and ready for sale each day.
An Eagle Boys Express oven can cook four pizzas, or two roasted and pulled meat rolls or Kransky hot dogs, in just two minutes and 30 seconds.
Prior to joining NightOwl, Ms Goodes was a manager of a local BP Service Station, which gave her the confidence to buy and manage her own business.
Working at the BP, Ms Goodes developed experience in food service, adding to skills learned in her first job in a café.
“Food experience helped our decision to include the Express Model into our business, however, Eagle Boys assists with the setup and training which ensures staff are confident with serving the product,” she said.
The Eagle Boys Express model is located within 44 sites across Australia including airports, convenience stores, cinemas, stadiums, petrol stations and shopping centres.
Express Brand Manager Robin Heslehurst said the Eagle Boys Express Store model had been successfully added to a number of convenience brands with NightOwl stores across Australia’s eastern states, sharing the same success as the Mackay store.
“They are benefitting from a 26-year-old nationally recognised quick service restaurant brand to attract customers to their business. Franchisees operate the Express Store as part of their normal retail operations,” Mr Heslehurst said.
While an Eagle Boys Express store model was included in NightOwl Victoria Street’s initial fit-out, the model can be added to a business already operating.
“From initial contact, we work together in partnership to build a menu offer and store design that compliments and grows their existing business,” Mr Heslehurst said.
“We want to work with passionate, hard-working retailers who are engaged in their business, and with their customers.”
Interested parties should contact Eagle Boys Express Brand Manager Robin Heslehurst on 0437 427 117 for a detailed discussion on their business or to request an Eagle Boys Express Store franchise pack visit www.eagleboys.com.au
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