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Melbourne, Australia

Step into Life fitness franchise generates 8000+ leads

Australian Franchise News – 05-06-09


Step into Life, group outdoor personal training and Women’s Health magazine recently ran a joint promotion which appeared on the cover of the magazine and provided readers with 6 FREE group outdoor personal training sessions at any Step into Life Franchise nationally.
The promotion was a huge success with Franchisees receiving 8000+ enquiries over a 6 week period! “The phones and web based enquiries went nuts and the most important aspect was the conversion rate from enquiries into members by our Franchisees was excellent – well done team” says Larry Cohen, Step into Life Australia Director. “
Step into Life has 130 Franchise locations and Step into Life Team support is very focused on two goals:
  1. Supporting Franchisees business and promotions plans via lead generation.
  2. Retention of our members.
Step into Life Franchisees use our tried and tested Franchise systems and that is why Step into Life has a 89% retention rate of clients which is far superior to any other fitness organization in Australia.
“The promotion was also a big success from a market research point of view. It identified suburban locations where we have a definite demand from the public and now need to focus our Franchise sales to establish a Franchise in those areas” says Larry.
Step into Life has Franchise locations available in all states of Australia but a particular demand for Franchisees in QLD, NSW and WA.


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