Australian Franchise News – 05-06-09
Step into Life, group outdoor personal training and Women’s Health magazine recently ran a joint promotion which appeared on the cover of the magazine and provided readers with 6 FREE group outdoor personal training sessions at any Step into Life Franchise nationally.
The promotion was a huge success with Franchisees receiving 8000+ enquiries over a 6 week period! “The phones and web based enquiries went nuts and the most important aspect was the conversion rate from enquiries into members by our Franchisees was excellent – well done team” says Larry Cohen, Step into Life Australia Director. “
Step into Life has 130 Franchise locations and Step into Life Team support is very focused on two goals:
- Supporting Franchisees business and promotions plans via lead generation.
- Retention of our members.
Step into Life Franchisees use our tried and tested Franchise systems and that is why Step into Life has a 89% retention rate of clients which is far superior to any other fitness organization in Australia.
“The promotion was also a big success from a market research point of view. It identified suburban locations where we have a definite demand from the public and now need to focus our Franchise sales to establish a Franchise in those areas” says Larry.
Step into Life has Franchise locations available in all states of Australia but a particular demand for Franchisees in QLD, NSW and WA.
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