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Melbourne, Australia

Sweet success

Australian Franchise News – 29-06-12


Theobroma, an Australian franchise chain launched in December 2006, is undergoing international expansion throughout The United Kingdom, China, Singapore and the USA.

Theobroma currently has stores in Australia, Malaysia and New Zealand. With stores opening in London, Birmingham, Singapore, China, India and more opening in Australia too.

The concept was initially developed by George Roiniotis, an architect and designer, and Theo Racovalis, a chocolatier, as an alternative for a market they judged to be “coffee’d out”. Ross Wieland a previous director from the bright eyes group joined the system as a director in 2011.

The system is supported by an experienced head office staff coming from some of the major franchise systems said Wayne Wright the companies franchise and operations Manager.

“The lack of quality chocolate and café products available was one of the main things that compelled us to open Theobroma,” Wright said. “With Theo’s experience in chocolate making, we decided to fill the void with a high quality world alternative”

And the chocolate is the real deal: 100 per cent Belgian.

The chocolate beverages are Mayan worshippingly heavenly (though the chilli hot chocolate has a welcome breathless bite), and you can also choose from an open display a fresh handmade treats that beckons both your eye and your palate. A selection of cakes is also on offer, but for true indulgence, try the popular chocolate fondue with fruit – half of that is justifiably healthy – or simply forget the diet altogether and delight in the Belgian waffles in chocolate.

Theobroma also serves up a delightful breakfast, lunch and dinner with a chocolate themed cocktail menu on offer in some locations. It really is the home of The Food of the Gods.

If you choose to sit and have a boutique coffee then why not get something to eat while you’re there? Not everything is chocolate, so you can have a fresh sandwich, croissant or panini instead. All are fresh daily and delicious. If you don’t like coffee, then there are other cold drinks available – all pretty much chocolate themed.

Theobroma Is now looking for interested franchisee’s to join its growing system. Our speed of growth across the globe has been very remarkable said Wright. Our success has been built on providing customers with the finest quality of food, beverage and chocolate with exceptional service by our franchisees. With sites planed in London and the regions around there are some great opportunities for the right people to get on board a system that is sure to explode into the UK market. If you’re passionate about, Food, Beverage, Chocolate or quality service then Theobroma may be the right choice for you.

Theobroma now offers more than 100 different types of handmade boutique chocolates, including a unique range of colored chocolate.

The stores offer customers chocolate desserts, chocolate drizzled waffles, hot and
cold beverages as well as a full food menu and beverages with the chocolate mainstay. It also offers gourmet coffee and premium teas.