Find A FranchiseFind A FranchiseFind A Franchise
Melbourne, Australia

The wait is over…Tasti D-Lite opens in Westfield Southland!

Australian Franchise News – 10-05-12


It has already taken South Yarra by storm…and after much anticipation, New York’s favourite guilt-free indulgence Tasti D-lite will open its second location in Westfield Southland Shopping Centre on May 10th.

The lip-smacking frozen dessert made its Aussie debut on Chapel Street, Melbourne last September and has been building it’s loyal customer base of TV stars, Footy players, and tons of others who are keen to get their hands on this famous celeb favourite!

For more than 20 years, the good-for-you frozen dessert has been a hit with celebrities, supermodels and New Yorkers in the know. From A-listers like Heidi Klum, Mary-Kate Olsen and Taylor Swift to Molly Sims, Michelle Trachtenberg and Emmy Rossum, this New York phenomenon has even been featured on Sex and the City, The Apprentice and 30 Rock. With two stores and more on the way, there’s no doubt that Tasti D-Lite is going to be the coolest place in Southland to grab a guilt-free treat.

“Westfield Southland services perfectly Melbourne’s bayside and south eastern suburbs, our demographic research tells us that this is one of the prime target markets for us, brimming with young people and families interested not just in great tasting frozen treats but a healthier and lower calorie alternative. In every way Southland is a great match for Tasti d-lite, in particular we were attracted to the appeal and vibrancy of the Entertainment Zone,” stated John Crawford, Managing Director. The Tasti D-Lite kiosk is located just outside Village Cinemas in the Entertainment Precinct.

Originating in the kitchen of a New York woman who was looking for a way to enjoy frozen treats but still watch her weight, most 73g servings average just 70 calories, a mere 1.5 grams of fat and 13 grams of carbs. If you crave ice cream but can’t cope with your nightmares about the fat content, or you love frozen yoghurt but can’t get past the high sugar content or characteristic ‘sourness’, then Tasti D-Lite is your dream come true.

When it comes to the menu, you’ll need to sit down as you drool through more than 100 mouth-watering, guilt free flavours. From French Vanilla and Dutch Chocolate to Cake Batter and Red Velvet, imagine your favourite dessert or sweet treat and the flavour is probably on there. Served in cups, cones, smoothies, shakes and sundaes, you can even add fruit and a selection of toppings.