An Australian Franchisee Case Study
Move over old style chicken shops, a new franchise concept launches in the South Eastern suburbs of Melbourne – Love Pollo rotisserie roasted chickens.
Love Pollo is embarking on expansion in the next 12 months, with plans to grow from two stores to 20 stores in just four years. The most recent opening in Camberwell after the success of the flagship Brighton store launched just last year.
For owner and operator Chris Caldwell, launching this concept was driven by a love of fresh, healthy produce for his family, but also a passion and knowledge of retail from his significant experience over the past two decades.
Most recently, Chris was the head of Australian operations for Bakers Delight with over 600 outlets and over 30 years of experience.
“I wanted to take many of the standards, systems and sense of community of an established franchise like Bakers Delight and replicate these in a new concept – essentially fast-tracking the development of our foundations in readiness for franchising,” he said.
From Chris’s time in the corporate world, he understands only too well the need for convenience, without forgoing the health of your family.
“We offer a cost effective, convenient, and most importantly healthy family meal solution – think of a contemporary version of your old style chicken shop, that not only offers chicken but the complete meal with premium salads, fresh artisan chicken burgers and wraps, and roast veggies.
“Our stores are also strategically positioned in high foot-traffic locations tapping into lunchtime strip-shop trade and in the vicinity of train stations and new condensed housing development, for convenient pick-up on the way home,” said Chris.
Chris’s understanding for successful retail and the importance of community has led to a distinguishable brand that is connected with its customers outside of the retail offering.
“We support dozens of clubs and gyms reaching over 1,000 local families; and are also members of the Coeliac Society.
“The aim of this support is to educate the community on healthy meal solutions – which includes indulgence in moderation; so you will see the team and I out about offering samples and building relationships with local families,” he said.
Love Pollo is recognised as a premium healthy, free-range, roam free, chemical free, gluten free, halal certified chicken. And all chickens are rotisserie roasted fresh that day.
“My Mum always used to cook a roast chicken for the family every Sunday – and who doesn’t love their Mum’s roast! “I have fond memories of those times – Love Pollo you could say is the modern version of Mum’s roast but even better; not that I would ever tell her that.”