Australian Franchise News – 18-07-14
Leading performance sports brand ASICS have signed a one year partnership with Australia’s number one health club, Anytime Fitness. The new partnership will see ASICS positioned as the exclusive apparel partner marketed to Anytime Fitness’s 350,000 member base in Australia.
Anytime Fitness recently announced the launch of their new media network called Anytime Vision, whose purpose is to facilitate cross media opportunities such as the ASICS/Anytime Fitness partnership. Anytime Vision allows external brands access to target Anytime Fitness’ health and fitness focused member base through its network of digital screens, branded in-club activations, and a digital magazine.
The partnership will result in a range of ASICS apparel products being offered to Anytime Fitness staff and members, supported by an extensive media campaign across the Anytime Vision media asset base.
Andrew Sneddon, Anytime Vision General Manager, says, “We’re incredibly excited to be partnering with ASICS and pleased to be its health club partner of choice in the fitness space – a decision that we believe reflects both businesses appreciation of strategic partnerships in an increasingly noisy environment.
“ASICS is at the forefront of world performance sports and the link with Anytime Fitness, itself a category leader, is a natural one. We’re big fans of the ASICS apparel range and wanted to partner with a company synonymous with quality – our plan is to have Anytime Fitness staff wearing ASICS apparel in clubs and for our members to be exposed to the extensive range of products. This partnership allows for the maximisation of brand exposure for ASICS, with a natural flow to product trial and sales,” Sneddon adds.
According to ASICS Senior Marketing Manager, Sam Chew, “Working with Anytime Fitness provides us with opportunities to connect directly with their staff and their vast national membership. We know that fitness and health is a key priority for the staff and members of Anytime Fitness and I am confident that our product ranges will play a part in helping them achieve their fitness goals.”