An Australian Franchisee Case Study
Name: Craig Howard
Location: Kempsey NSW
Franchise: Aussie Pooch Mobile
Why did you go down the franchise route? And why did you choose Aussie Pooch Mobile franchise?
I first came into contact with APM when they came to wash my own dogs. I was really impressed with how professional they were and how clean, flea free and smelling great my dogs were. A couple of weeks later I discovered the business was for sale. I thought what a great way to earn a living, so I did the necessary research and the rest is history.
What did you do before taking up your Aussie Pooch Mobile franchise?
Assistant Manager of a Bowling Club
How did you raise the finance?
Bank Business Loan
What training and support did you receive initially and ongoing?
I was initially given 2 weeks with the existing owner and a couple of days with an operator from another area. APM also have a training manual which I completed. The state manager came for a few days and offered lots of ideas and assistance. The ongoing support is always there via the support office, an operator only website, other operators and a very positive, goal focussed national manager.
What is a typical day for you as an Aussie Pooch Mobile franchisee?
Driving from home to home washing dogs and meeting some great people.
What challenges have you faced?
I think the main challenge other than becoming confident with the trailer is the weather. We have had more than our fair share of rain.
Has becoming an Aussie Pooch Mobile franchisee changed your life, if so how?
Yes owning an Aussie Pooch Mobile Dog Wash franchise has improved my lifestyle greatly. It has given me a good balance between work and home life. I’ve gone from shift work to being home every night for dinner. I love the dogs and working outdoors. I get to set my own hours and the days I work and I’ve met some great people.
What advice would you give to someone thinking of buying their first franchise?
Do your research and make sure the type of franchise suits you. Then when you decide to go ahead, give it 110%, be passionate about it and hopefully it will reward you with success. I think it is true, the more effort you put in the more you get back.
What are your plans for the future?
To continue to offer a friendly professional service, stay focussed on my goals and maintain a healthy growth in my customer numbers each year.
Would you do it again?
Request information on franchise ownership of
Aussie Pooch Mobile Dog Wash franchise