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Melbourne, Australia

Brumby’s bakes indulgent Winter treats

Australian Franchise News – 30-05-14


Brumby’s Bakery has partnered with LINDT to bring customers an indulgent treat just in time for winter. Brumby’s new Gourmet Cookies made with LINDT Chocolate are baked fresh daily in Brumby’s bakeries across the country.

Baked with LINDT Chocolate flakes mixed throughout delicious cookie dough and finished with a LINDT Chocolate button, the new cookies are sure to please chocolate lovers looking for a sweet treat this winter.

Brumby’s Bakery Bulimba Franchisee Lara Russell said the new cookies had already proved a winner as the weather began to cool.

“When people are tasting our new Gourmet Cookies with LINDT Chocolate, we’re hearing words like ‘decadent, indulgent, more-ish, delicious’ – which is exactly what we wanted to hear!” said Lara.

“After the success of our Hot Cross Buns with Nutella we’re still having customers come to us looking for a sweet treat, and our new Gourmet Cookies are the perfect winter indulgence.”
Lara said customers weren’t able to resist the smell of freshly baked cookies in the store.
“We’ve been timing our bakes just right to make sure the smell of freshly baked Gourmet Cookies are wafting through the store during our peak hours,” said Lara.

“Hand made in store and baked throughout the day, this Gourmet Cookie has a big, indulgent chunk of LINDT chocolate that make them impossible to go past.”

Brumby’s Gourmet Cookies with LINDT promotion runs nationally until 30 June.

Brumby’s Bakery is part of Australia’s largest multi-food franchise operator Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.45m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.


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