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Melbourne, Australia

Brumby’s bakes “tres bon” international breads

Australian Franchise News – 16-07-09


Adding a touch of international cuisine to Australian dinner tables, Brumby’s has ventured across the globe to develop a range of international breads for household chefs.
Launched in time to celebrate France’s Bastille Day on 14 July, the promotion of the worldly range of artisan breads includes French Provencale or Champagne Loaf from France, Ciabatta and Pane de Casa from Italy and Sour Dough from San Francisco.
Brumby’s Bakery Marketing Manager Michelle McBride said Brumby’s new international bread range was baked fresh in store every day.
“In the current economic climate, we’ve found our customers want delicious fresh bread with an affordable price tag, but they are also after a little luxury,” she said.
“Offering warm, fresh and crusty breads inspired by European and American tastebuds is certainly a way to satisfy the hunger for those little luxuries when times get a bit tougher.
“Apart from gourmet breads from France, Italy and San Francisco, many of our bakeries will also make Turkish bread, Bavarian Rye and Kythera.”
From 13 July to 2 August, every time a customer purchases bread from Brumby’s international bread range, they will receive a free French Bread Stick.
Brumby’s operates more than 300 stores across Australia, employing over 3,300 staff and serving more than 700,000 Australians a week.    Brumby’s is owned and managed by ASX listed Retail Food Group Limited (RFG), a leading Australian retail food brand manager and franchisor.

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